Here's a sampling of what's going on with our clients and staff:
Twenty-seven vessels moved in and out of the
Port of Green Bay
in September, making it the
in the last two years! Shipping totals topped 320,000 tons, an increase of 19 percent over September 2016.
It’s been a busy fall at the
Bay Beach Wildlife Sanctuary
! In September, the 12
Walk for Wildlife
, drew in hundreds of participants who walked and raised money for its animal rehab program, R-PAWS. In October, the Sanctuary featured
Sanctuary by Starlight
, an opportunity for guests to visit the Sanctuary after dark while enjoying food, beverages and live music.
At the end of 2015, the IBBA had approximately 650 members. Their goal of reaching 1,000 members by the end of 2018 was accomplished well ahead of schedule!
Berlin Area School District
received a $725,000 grant from the U.S. Department of Education’s 21
Century Learning Centers grant program. The money is being used to create a Community Learning Center at the Boys & Girls Club of the Tri-County Area. It features after-school programming and academic learning opportunities.
Congratulations to the
Central Brown County Water Authority
for its 10 year anniversary and for its recent community open house to celebrate the occasion. The Authority provides quality drinking water to Allouez, Bellevue, De Pere, Howard, Lawrence and Ledgeview.
Menominee Tribal Clinic
marked an important milestone on October 10, as the clinic celebrated the grand opening of its new expansion. The $6 million expansion will provide additional patient care space for medical, optical, and community health nursing.
Hoffman Planning, Design & Construction
and the Grafton School District have broken ground on three school projects. The renovation and expansion projects are taking place at Grafton High School, Kennedy Elementary School and Woodview Elementary School.
National Shrine of Our Lady of Good Help
hosted guest speakers each day during the 2
annual National Novena in early October. The nine days of prayer concluded with Appration Day on October 9
commemorating the day in 1859 when the Blessed Mother appeared to Adele Brise in Champion, Wisconsin.
Several hundred high school students got an up close look at the science and technology that drives
Oak Creek as part of National Manufacturing Day. The event provided a comprehensive overview of the interesting and high tech careers that are available at today’s manufacturers.
Amplify your audience with
social media ads
Social media is free, so why would anyone choose to spend money on social media ads? What’s the point of advertising if people already follow your organization’s account and see your content? In a nutshell, social media advertising is the ultimate amplifier. It takes what you’ve already spent time developing (posts and graphics) and makes them visible to a bigger audience. Think you already have a big enough audience? Think again.
Back in 2012, Facebook said that a business page’s content only reaches, on average, 16 percent of its followers. Since then, that “organic reach” percentage has declined further as the amount of content being shared on Facebook grows faster than people's ability to see it. Facebook has to pick and choose what content it’s going to show someone on their News Feed and, to its credit, Facebook tries to show users what they’re interested in. If someone liked your page a year ago, but has never liked one of your posts or clicked on any of your links, Facebook will assume they’re not interested in your content and won’t show them any more of your posts.
On Twitter, the average lifespan of a tweet is a mere 18 minutes. Just think, all of your hard work spent developing a tweet, and in 18 minutes it’s buried in the feed by more recent tweets.
That’s where advertising on social media comes in. An ad or “paid post” doesn’t get buried by more recent tweets and it shows up in your followers’ News Feed even if they haven’t liked any of your posts. You can even use ads to reach people who don’t follow your account. But really, it’s almost become a necessity if you want to reach a majority of the followers you’ve already gained.
Still not convinced you need to hop onto the social media advertising bandwagon? Then you might want to ask yourself why you’re on the social media wagon at all, because ultimately, if no one sees your content, what’s the point of social media in the first place? Advertising is just another piece in the social media puzzle.
Want your social posts to
stand out? Add graphics or, better yet, a video.
If you haven’t already noticed, social media is continuing to evolve as more and more users join the variety of popular platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
The evolution has taken these platforms from simple posts with the occasional photo to the next level by encouraging the use of more graphics, video and live streaming. The encouragement comes via changes made to the algorithm used by the platforms that manages what content the end user sees in their feed.
These algorithms are designed to predict what each user’s personal likes and interests are and then shows posts in their social media feed based on those preferences.
The algorithms work to combat information overload within each individual user’s feed. Depending upon the platform, the algorithms also favor the use of photos, graphics, video and live streaming, meaning more people are likely to see your post if you include one of these elements.
For this reason, it’s important to include eye catching photos, graphics and video into your posts whenever possible. Not only will it help them stand out among all the information shared on the platform, but it will increase the number of people who see them. The key is eye catching so it’s important to spend time thinking about what might attract someone to stop and pay attention to what you’ve posted, instead of scrolling right past it.
Facebook also gives algorithm preference to Facebook Live over other styles of posting and going live will reach an even greater audience. Keep in mind, live streaming isn’t suited for everything but, if you have occasions that lend itself to going live, be sure to take advantage of it.
By including photos, graphics and videos, you’ll increase the reach of your message.
Looking for PR
tricks of the trade?
Like us on
for daily PR tips, thought provoking articles and links to our weekly blog posts filled with ideas!
"Trust is the glue of life.
It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships."