Beverly Hills Bar Association

Intellectual Property Law section presents


Anatomy of a Trademark/Merchandising License Agreement


Thursday, June 12 at 10:00 AM - 11:00 AM Pacific via Zoom
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Earn 1.00 CA CLE hour of General credit



Danny Simon

The Licensing Group Ltd


Greg Battersby

Battersby Law Group


    This session will discuss the 10 most important provisions in a merchandising license agreement from a both a licensor and licensee perspective. Frequently, licensors and licensees have different agendas in negotiating license agreements. The session will explore each provision and its intended purpose; what each party may want or need; and possible compromises to create a win-win situation for both sides. Examples of provisions will be provided.

The Intellectual Property Law section is chaired by Adrian Cyhan.
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