A team of experts reviews each app and checks for violations of any developer policies that may have occurred during its creation. Android has reported that the length of time it takes to get an application to market has not seen a noticeable change, which is good news for both consumers and developers.
Android will provide insight to app developers as to why their application has been rejected, allowing them to fix and re-submit, if the violations are minor. This is a good first step for Android to take to help make the applications safer for all Google Play users.
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