Voters in the Nov. 8 election also will be asked to consider Measure J, a ballot measure specifically for Anaheim.
The measure, placed on the ballot by Anaheim’s City Council, would address a gap in the city’s hotel tax paid by those staying at a hotel or motel in our city.
If approved by a majority of voters, Measure J would update Anaheim’s hotel tax to require online and other travel companies to apply taxes on the full retail rate charged to visitors and guests for rooms booked in our city.
Right now, an inconsistency in the Anaheim Municipal Code hotel tax section results in online and other travel companies only having to pay tax on a flat rate agreed to with hotels and motels, rather than on what a room actually rents for.
Measure J would close that gap by clearly making online and other travel booking companies subject to the city’s hotel tax on the full retail amount of a room. It would also make clear that Anaheim’s hotel tax applies to parking, resort fees, internet, booking and other charges that appear on a final bill.
If approved, the city’s audit manager estimates the update could generate up to $3 million in additional hotel tax collected annually that would go toward public safety, community services and city bond obligations.
Measure J would not increase Anaheim’s hotel tax rate and would be paid only by visitors and guests at Anaheim hotels and motels.
Under state law, tax-related issues require voter approval. That is why voters are being asked to consider Measure J and its update to Anaheim's hotel tax.
In placing Measure J on the ballot, Anaheim's City Council is looking to ensure that the city's hotel tax is up to date and applied evenly among those who stay at a hotel or motel.
Anaheim's hotel tax is the primary source of funding for public safety, community services and city obligations.
For the 12 months through June 2022, Anaheim saw $167 million in hotel tax revenue that went directly toward police, fire, parks, library, community center and other city staffing to serve residents, businesses and visitors.
Hotel tax revenue also goes toward remaining debt from the 1990s expansion of The Anaheim Resort.
You can see more about Measure J here.