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Long before Vans became a global icon, it started right here in Anaheim.
In 1966, Paul Van Doren, James Van Doren, Gordon Lee and Serge D’Elia opened a small shoe factory at 704 E. Broadway.
They had no way of knowing their grippy, waffle-soled sneakers would become a symbol of skateboarding, youth culture and creative rebellion around the world.
Now, Anaheim residents can explore that story and more at "Concrete Wave: Vans at 60 and the Birth of Anaheim Skateboard Culture," an exhibition at Muzeo Museum and Cultural Center celebrating Vans’ 60th anniversary and Anaheim’s role in shaping modern skateboarding.
The exhibit runs through July 12 in Muzeo’s Main Gallery at 241 S. Anaheim Blvd.
The displays tell the story of how innovation in Anaheim helped ripple across the globe.
Through rare artifacts, vintage shoes, legendary skateboard decks, items from Anaheim skate parks and photos, visitors can see how local design, manufacturing, creative communities and support for unconventional ideas helped fuel a movement.
Guest curator Craig Stecyk III brings a legendary voice to the exhibition. An artist, writer, photographer and cultural documentarian, Stecyk helped shape how the world saw skateboarding through his photography and writing on Southern California's Dogtown and Z-Boys skating era.
For Anaheim, "Concrete Wave" is a celebration of the creativity, grit and community spirit that have long been part of the city’s identity.
From a small downtown factory to skate parks across our city, Anaheim’s influence on skate culture continues to be felt across generations.
In 1966, our city played host to the National Skateboard Championships held at La Palma Park and aired on ABC’s “Wide World of Sports” in the first broadcast of a skateboarding competition.
In the 1970s, a playground moonscape of concrete craters and stalagmites opened at Brookhurst Park and became an impromptu skate spot still fondly remembered by many in our city.
Residents are invited to visit Muzeo, experience the exhibition and discover how a local story helped launch a global cultural movement.
The exhibition is made possible through the generous support of Vans, the Skateboarding Hall of Fame and a commitment to honoring Anaheim’s creative legacy and ensuring these stories are shared with future generations.
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