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The Red Angus Association of America has officially rebranded its Feeder Calf Certification Program as Angus Access. More than just a fresh look, Angus Access reflects a bold evolution of the beef industry's first genetic, age and source verification program – built to USDA-approved standards and trusted by Red Angus producers for more than 30 years.
Red Angus cattle undeniably produce high-quality Angus beef, which remains one of the most sought-after beef products among consumers. The new Angus Access name accurately reflects this identity, while supporting broader industry efforts to secure recognition of Red Angus cattle within Angus-branded beef programs.
“This program has always been about creating opportunity for commercial cattlemen. Angus Access builds on that legacy, giving Red Angus producers a clear path to premium markets and rewarding those who invest in quality and accountability,” said Kyley DeVoe, RAAA president.
The rebrand is more than cosmetic – it’s a deliberate move to position Red Angus producers for success in the evolving landscape of beef production and retail. In a marketplace that is increasingly adopting private labels and case-ready beef solutions, Angus Access equips Red Angus producers to meet that demand by offering the traceability, verification and data integrity desired today.
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