Announcing Parallel Vision: the new record label from Brad Shultz (Cage The Elephant), Daniel Oakley & Darren Potuck

For Immediate Release

May 14, 2025

ANNOUNCING PARALLEL VISION: THE NEW RECORD LABEL FROM BRAD SHULTZ (CAGE THE ELEPHANT),

DANIEL OAKLEY AND DARREN POTUCK

A JOINT VENTURE WITH BIG LOUD ROCK

FLAGSHIP ACT GIRL TONES RELEASE NEW SINGLE

“BLAME” TODAY — STREAM / WATCH THE VIDEO

Left to right:

Joey Moi, Daniel Oakley, Brad Shultz, Darren Potuck, Seth England [Download]

The new record label Parallel Vision officially launches today, co-founded by industry veterans Daniel Oakley and Darren Potuck, alongside Brad Shultz, the guitarist and co-founder of the GRAMMY-winning band Cage The Elephant. In partnership with Big Loud Rock, the Nashville and Los Angeles-based label’s first signing is the rock duo Girl Tones.

Oakley shared, “We’ve been friends for nearly two decades, each carving out different corners of the industry—artist, executive, creative, while also working and creating together throughout those years. Brad had spent the last several years developing and producing artists while Darren and I worked with major music and entertainment companies.”

“We were presented with a chance to have our own outlet to further develop and release the music. Parallel Vision is that avenue,” continues Shultz. “It’s honestly a blessing the way it all came together. Girl Tones is the perfect first chapter. They’ve gone from local stages to global releases and touring internationally in under a year—and we’re just getting started.”

On their partnership with Big Loud Rock, Potuck shared, “At Parallel Vision, we’re driven by a desire to support artists who push boundaries. Partnering with Big Loud Rock gives us the infrastructure and momentum to take that vision to a much bigger audience — without compromising the art. We’re excited to build something that respects creativity while delivering at the highest level.”

Partner at Big Loud and President of Big Loud Rock, Joey Moi said, “Big Loud Rock is honored to be in partnership with the renowned team at Parallel Vision and their first signing Girl Tones. As part of our label’s mission to develop the next generation of alternative-rock artists, these strategic partnerships will be part of our core mission as we continue to build and take this company to new heights.”

Along with today’s news, Girl Tones released their new single and video “Blame.” With each of their early singles, the sisters Kenzie and Laila have shown the ease with which they can shapeshift through the many subgenres of rock. Filmed in the ‘70s wonderland that is Nashville’s Dive Motel, the official video for “Blame” is cheeky and pure sisterly fun. Directed by Casey Pierce, the vintage-tinged cut plays up the trope of sibling rivalries from pulling pranks to dividing the bedroom down the middle and not crossing the line — Watch.

Girl Tones have already had a busy year out on the road supporting Cage The Elephant in Europe, before joining The Velveteers and hey, nothing back in the states. Beginning in July, they will next head out alongside Silversun Pickups for a North American run. Along the way, Girl Tones will make their festival debut at Lollapalooza, Shaky Knees, Austin City Limits and more.

Girl Tones by Kate LaMendola [Download]

Over the coming months, Parallel Vision has plans in place to sign new talent that pushes the creative envelope while maintaining an artist-first approach.

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ABOUT PARALLEL VISION:

Founded by Brad Shultz, Daniel Oakley, and Darren Potuck, Parallel Vision exists to embrace the unconventional, foster genuine artist development, and prioritize a digital-first, but human-always approach. Brad Shultz, the dynamic guitarist and co-founder of the GRAMMY-winning band Cage The Elephant, infuses Parallel Vision with an extraordinary artistic flair and a keen sense of modern rock’s evolving landscape. Daniel Oakley, a veteran executive with an illustrious tenure at Beats Music, Apple Music and Spotify, coupled with extensive major label experience, brings unmatched industry acumen and strategic expertise. Darren Potuck, a multifaceted industry veteran with over 20 years of experience spanning the realms of touring, songwriting & production, artist development, and marketing, guarantees our artists connect with their fans on a deeply personal and impactful level.

For more information on Parallel Vision, please visit:

Website | Facebook | Twitter | Instagram

ABOUT GIRL TONES:

Girl Tones, of planet Earth, are a high-energy rock duo brought to life by two sisters named Kenzie and Laila. Both classically trained musicians, Kenzie transitioned from cello to guitar and Laila from piano to drums in an effort to electrify sentient beings from this galaxy to the next. Their debut releases including "Fade Away," “Again” and “I Know You Know” were produced by Brad Shultz of Cage The Elephant and released via his label Parallel Vision.

Their first offerings have earned the praise of PAPER, NME, DORK and many others with The Luna Collective describing this as “no polished debut; it’s an unapologetic, distorted blast of fury that establishes Girl Tones as a force to be reckoned with.”In their short but mighty existence, the duo has toured with Cage The Elephant in the US and Europe, as well as supporting The Velveteers and hey, nothing. Nashville.com said “Girl Tones are quickly moving from a regional favorite to a force to be reckoned with on a national scene” with many people likening the duo's performance style to that of The White Stripes. The coming months will see more music, tour dates alongside Silversun Pickups, and Girl Tones’ festival debut at Shaky Knees, Lollapalooza and Austin City Limits.

For more information on Girl Tones, please visit:

Press materials and inquiries for Parallel Vision and Girl Tones, please contact:

Madi Florence | madi@bighassle.com

Ken Weinstein | weinstein@bighassle.com

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ABOUT BIG LOUD ROCK:

Big Loud Rock is the alternative/rock imprint of Big Loud Records, a dynamic music conglomerate that began its impressive journey in 2015. Under the leadership of Big Loud partners Seth England, Craig Wiseman, and Joey Moi, the label has achieved monumental success with over 43 billion global on-demand streams, 22 No. 1 U.S. airplay, 33 No. 1 Canadian airplay hits, and more than 100 RIAA certified titles. The Los Angeles-based rock arm is under the leadership of Joey Moi, a seasoned music producer who's claimed 15 Top 10 hits on the Billboard all-genre Hot 100 chart for his work with HARDY, Morgan Wallen, and others. Moi set the record for the most weeks spent at No. 1 on the Hot 100 Producers Chart at 28 weeks, and is the longest-running No. 1 producer on the Billboard Country Producer Chart in its history. He was the 2023 Billboard Hot 100 Producer of the Year and tallies several wins and nominations at the CMA, ACM, CCMA, and MusicRow Awards.

Known for its innovative artist-development strategy, Big Loud Rock's diverse roster including genre standouts such as HARDY, Dexter and The Moonrocks, Jagwar Twin, Blame My Youth, Letdown., Yam Haus, Liam St. John, mercury, BIZZY, Dogpark, Zoe Ko, Sikarus and more. The roster also includes joint ventures with HARDY’s CROW RECORDS, Stevo Robertson’s Severance Records, and more to be announced. Big Loud Rock has made significant strides in the industry with Dexter and The Moonrocks' debut single "Sad In Carolina" hitting #1 for 7 weeks at Alternative radio, HARDY's first-ever No. 1 rock single “JACK” and three straight follow-up Top 5 singles, Blame My Youth's Top 10 Alternative radio track “The Break” and two Top 20s from Letdown., and Jagwar Twin's debut Top 40 record “Bad Feeling (Oompa Loompa),” as they continue making waves in the alternative rock scene worldwide.

For more information on Big Loud Rock, please visit:

Website | Facebook | Twitter | Instagram

For all Big Loud Rock press materials and inquiries, please contact:

Corey Brewer | corey@bigloud.com