If you’re not looking outside the box at platforms like TikTok, Roblox, Fortnite,and Discord as part of your roadmap for an events strategy, you’re not looking. They provide the best examples of digital engagement, creativity, and fun which translates to a win/win for creatives, sponsors, and attendees.
In early February, TikTok held its #ForYou Partner Summit preaching the Tik Tok ethos to “make TikToks, not ads”. It’s only a matter of time before they’re hosting events. Anyone vying for
sponsorship dollars needs to understand that TikTok has evolved into a competitive platform with some of the most engaged audiences on the planet. OBTW, a group called WOAHX just announced the first live TikTok influencer conference to be held in Vegas this May.
The next generation of event-goers will be location-fluid, seeking both online and IRL experiences as the spirit moves them. You can smell what this feels like by reading kidscreen’s take on virtual events happening in these extraordinary new places.