The standard sell of an Auto Loan puts a new car in your members' driveway. But with summer fun around the corner, you need an Auto Loan that takes your members on an adventure. This was our approach for our latest campaign for Honda Federal Credit Union. They wanted to offer financing on all vehicles, no matter if it has four wheels, two wheels, or no wheels.
We've seen great success with Pre-Approval Auto Mailers that show the recipient exactly how much they're approved for. When the mailer is in their hands, what they can purchase is driving circles in their head. It's an immediate reminder of the summer fun they'll be getting from their new boat, motorcycle, RV, or whatever toy is needed for their summer adventure.
Add that with a refi challenge, and the potential for response sky rockets. So, if a member isn't really in a position to get on the road with a new ride, the money you could save them on their auto payment may give them room for more fun this summer.
We designed the mailer, in-branch collateral, web banners, and follow-up email. If you're interested in putting your members in the front seat of a new ride before summer's end, give us a call or reply to this email. we handle as much ore as little as you need us to do.