PROGRAM OVERVIEW
The WBDC Top Shelf: High Volume Retail Growth Insights program is your next step to building capacity, improving operational efficiencies, and sustaining business growth from a small retail footprint into mass distribution. Each week the program will include components necessary for a consumer product company to become ready to sell into large retailers.
Upon completion of the Top Shelf: High Volume Growth Insights program, participants will have successfully completed educational training and hands-on learning opportunities in the following areas:
- Capacity building to scale businesses to compete in the retail marketplace
- Pricing analysis
- Business capability statement
- Branding and marketing
- Certification benefits
- Preparation of a pitch
- How to work with category managers
- Risk management