B2B Marketing Strategy Class
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We're teaching a full-day workshop for the American Marketing Association on October 30 in Chicago!
"In this hands-on session you'll learn how to approach your company's B2B marketing more strategically. We'll start at the beginning and ground ourselves by developing or refining your value proposition/positioning statement.
We'll then use that as a springboard to develop a marketing plan that makes sense for your organization's objectives, capabilities and budget. We'll address research techniques to gather insights and strengthen your positioning and plan. Additionally, we'll also tackle budgeting and establishing metrics."