April 2015

Four deeds to catapult your attendees' conference experience
by Jeff Hurt

Your conference should be something to be experienced!

It should be an action verb, not a passive experience. It should be something that participants do, not consume.

The following four deeds show how to create an active, unforgettable and transformative conference experience for your participants. You need these deeds to grow your conference. They are the fundamental nature of an amazing conference attendee experience.
 
Read more. 


CONNECT
 with us

 




CALENDAR

 

April 28, 2015
Implementing 
a Strategic Relationship Plan
Webinar


May 17-18, 2015
 
WSAE/ASAE 
Spring Outing
Grand Geneva Resort, Lake Geneva


May 28, 2015
Insights Into Engaging Your Association Members
Webinar


June 8, 2015
Milwaukee CEO Roundtable
Svinicki Association Management, Inc.,
Milwaukee


June 23, 2015
Turning Millennials Into Members
Webinar




calendar

     



 

Thank you

to our advertisers:  


 

  


 

 


 


 

 

 
 

 

 


 


 

 

 

 

 

 

 

 

 

 

 

   

What we're talking about

The latest discussions on the WSAE Connected Community

 

 

"Great program on membership engagement yesterday! The Enhanced Mentoring Initiative sounds interesting - does anyone have an interest in starting a "spoke" on online education?"
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"We sell an upgraded listing to our members on a buyer's guide type website. I would like to keep track of sales calls, emails and conversations inside of Netforum. Does anybody have any experience with this?"
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"Did you know you can schedule posts on Facebook? Here's how: D raft your post and click on the down arrow to the right of the word "Post." You have three options - Schedule/Backdate/Save Draft.  Choose one, click and schedule the date and time you want to publish your post or save as a draft and come back to it later. You're done."
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Join the discussion at www.wsae.org.


One month away -- Register today!
Join us for the third annual  WSAE Spring Outing benefiting the
ASAE Foundation and the WSAE Innovation Fund! We are excited to bring you incredible networking opportunities and plenty of fun at the beautiful Grand  Geneva Resort and Golf Club!  

Our co-hosts welcome you to the

WSAE/ASAE Foundation Spring Outing. 

 

Keith Bura

Director of Finance & Administration, The Society of Thoracic Surgeons

 

Thomas Dammrich
President, National Marine Manufacturers Association

 

Abe Eshkenazi, CSCP, CAP, CAE

APICS 

 

Barb Kachelski, CAE

Executive Director, American Academy of Cosmetic Dentistry

 

Gary LaBranche, FASAE, CAE

President & CEO, Association for Corporate Growth

 

Paul Markowski, CAE

Executive Vice President & CEO, American College of Chest Physicians

 

Michelle Mason, FASAE, CAE

President and CEO, Association Forum of Chicagoland

 

R. Norris Orms, MBA, FACHE, CAE

Executive Vice President & COO, Healthcare Information & Management Systems Society

 

Lynda Patterson, FASAE, CAE

President & CEO, Wisconsin Society of Association Executives

 

Bill Sepic, President, CCE, IOM

President, Wisconsin Automobile & Truck Dealers Association

 

Bob Weidner
President & CEO, Metals Service Center Institute
register here
Limited sponsorship opportunities remain

The Spring Outing is presented by: 



Join these organizations that are already on board as event sponsors:   
WSAE industry partners, brag a little bit!
Let us help spread your good news

Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition?  Let us know! We love to help spread good news related to our industry partner members.  Please send your brags to Michelle Czosek.

 

Talking about member engagement 
April 14, 2015 panel discussion

Facilitated by Bill St. John, CAE, 20/20 Foresight, the panelists for our April 14 event at The Madison Concourse Hotel shared their member engagement experiences. 

 

Panelists included:

  • Kristina Mattson-Grimm, CAE, VP/Membership, Credit Union Executives Society (CUES)
  • Dennis Tomorsky, CPA, JD, President and CEO, Wisconsin Institute of Certified Public Accountants (WICPA) 
  • Brett Wangman, President, The Center for Association Growth
  • Kristin Wensing, Director of Partnerships, Greater Madison Convention & Visitors Bureau 

 

In addition, we kicked off the Enhanced Mentoring Initiative at this program. Look for information on new spokes soon!

 


 





Gather everyone on your staff around your monitor and earn CAE credit for participating in a live or recorded webinar. At $45, regardless of the number watching, it's a bargain!

There are also more than  60 self-study programs  available at your convenience.  See the catalog  to view on demand. 
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Implementing a Strategic Relationship Plan
Tuesday, April 28, 2015
1-2 pm CT

This webinar will discuss how to bring strategy to your association's outreach. It will focus on the importance of developing a strategic relationship plan at your association and take participants through a step-by-step process in how to do so.

We will discuss relations with individual groups as well as participation in coalitions, and we will also include information on prioritizing your relations so as to appropriately utilize the limited resources of your association.

Participants will walk away from the webinar with information and an approach that will allow them to immediately implement a strategic relationship plan at their organization.

Register Now  
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Insights Into Engaging Your Association Members

Thursday, May 28, 2015
1-2 pm CT

Unlock the power of personality to help your members connect and engage with colleagues, members and clients, while enhancing your own self discovery.

Scott Schwefel delivers an overview of the Insights Discovery System to help association members understand their unique communications styles, as well as the styles of others. This knowledge helps them better connect with each other, and makes any organization or association stronger.

This same model can be applied to association staff and leadership with amazing results.
 

Register Now 

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Turning Millennials Into Members 

Tuesday, June 23, 2015

1-2 pm CT

 

Starting in 2015, the U.S. Census Bureau and the Bureau of Labor Statistics predict that Generation Y (ages 18 to 31) will replace Baby Boomers as the majority of the workforce.

This is the largest human capital shift in history. Millennials also have such dramatically different values and communication styles than previous generations that it will take new membership and marketing strategies to turn them into loyal members.


Learn new tactics for growing your membership base, including how to:

  • Relate to the Generation Y mindset
  • Leverage the trickle up effect
  • Introduce concepts relevant to Millennials without alienating the rest of your membership
  • Engage Millennials with a must-have membership value proposition
  • Market your association so it's visible, valuable and relevant to Millennials
The bottom line is that Millennials' new values and behaviors can be threats or opportunities for your association. Knowing Y and the new rules of engagement makes the difference.

 

 

Milwaukee CEO Roundtable

Monday, June 8, 2015

11:30 am-1 pm

 

Please note: This event is for association CEOs only.  

 

 

Join WSAE for a lunchtime CEO Roundtable in Milwaukee, hosted by Jennifer Rzepka, CAE, Vice President, Svinicki Association Management, Inc. CEO Roundtables are designed specifically for association CEOs as a venue for networking, sharing ideas and helping solve each other's challenges in a confidential forum. This is a perfect opportunity to meet with your peers in a casual setting and discuss topics of interest. 
The registration fee includes lunch.

 

Location

Svinicki Association Management, Inc.
6737 West Washington Street, Suite 1300
Milwaukee, WI 53214
 
Register Now

Interested in a great read?
WSAE is looking for someone to write a book review of When Millenials Take Over by Jamie Notter and Maddie Grant for the Summer issue of VantagePoint.
         
The deadline for book review submission is June 15. 

Contact Michelle Czosek at WSAE for more information.

 

Membership Benefit
VantagePoint archives on WSAE website

Did you know that WSAE's quarterly publication VantagePoint is archived on our website? But you need to be logged in to the Connected Community to view this member benefit.

Don't miss out on key association management tips, the latest on industry developments and news from your peers. 

Welcome new members
Jenny Boese,  Wisconsin Hospital Association
Marco Bloemendaal, Visit Milwaukee
Jenny Boese, Wisconsin Hospital Association
Aine Calgaro, Wisconsin Association of School Business Officials
Jeanne Deimund, Wisconsin Association of School Business Officials
Michelle Ferraro, DuPage Convention & Visitors Bureau
Mary Kay Grasmick, Wisconsin Hospital Association
Donna M. Gray, Total Awards and Promotions/Awards Mall.com
Kristin Hauser, Wisconsin Association of School Business Officials
Dana Jones, Visit Milwaukee
Kris Lerdahl, Best Western Plus InnTowner and the Highland Club
Mike Mahan, Hilton Garden Inn Milwaukee Park Place
Marcia McIntyre, American Academy of Cosmetic Dentistry
Kathy Reak, Colorado Springs Convention & Visitors Bureau
Jessica Rieflin, Great Wolf Lodge
Joan Rogala, CAE, IOM Alpha Resources
Pamela Ronnei, Executive Director, Inc
Leslie Rotter, Radisson Hotel & Conference Center Green Bay
Deb Saeger, Wisconsin Association of School Business Officials
Leigha Schatzman, Association of High Technology Distribution
Susan K Smolarek, Lake Geneva Area Convention & Visitors Bureau
Tom Thieding, Wisconsin Corn Growers Association
Tony Veroeven, AMPED
Lee Wiensch, Executive Director, Inc
Holly Zelinsky, Nationally Speaking, Inc
 

Communications Manager

Milwaukee, Wisconsin
Executive Director, Inc.

 

Chapter Leadership Advisor
Greenville, Wisconsin
NATP

 

Chief Operating Officer
Milwaukee, Wisconsin
American Society for Quality

 

Advocacy Coordinator
Brookfield, Wisconsin
National Funeral Directors Association

 

Education Manager
Brookfield, Wisconsin
National Funeral Directors Association


 

 

Visit WSAE's Career Headquarters to post and view jobs.  

 

About us

The Wisconsin Society of Association Executives has over 500 members dedicated to the profession of association management. Its mission: to serve as a forum where the association community thrives and grows.
 
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22 North Carroll Street, Suite 300

Madison, WI 53703

(608) 310-7850

www.wsae.org


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