April 2020
Newsletter


Private Investors Growing Southern Idaho's Economy



Dear Business Plus Partners,

BUY LOCAL! Business Plus, Southern Idaho Economic Development, and the Times-News Magic Valley have teamed up to make it easier to support small businesses in this time of economic need. Businesses sign up to sell gift cards, and everyone has a one-stop place to purchase gift cards from businesses. 

We think this is the type of local, grassroots business support that is needed right now. The Business Plus Executive Committee felt that this was one way to offer critical help to our local businesses. Read more about this program in the Times-News article Buy Local connects you with local businesses that need help .





SIGN UP TO SELL CARDS
PURCHASE GIFT CARDS



Business Plus has been investing in economic opportunities in Southern Idaho for over 30 years. We were founded at a time of economic uncertainty, and are here to support our business community now.

Wishing you the best,


Rebecca Wildman, Executive Director

A Word from Alan Horner, Business Plus Board Member

"These are the times that try men's souls."  -Thomas Paine

If there was ever a time that shows how our businesses are interdependent, that time is now. Even in negative times, Business Plus offers us a common platform to support like-minded businesses to be proactive in creating jobs and attracting new businesses. Our lineage is one of "out of adversity comes strength." I have no doubt the Magic Valley will come out of this stronger than ever, and with Business Plus playing a key role.

Alan Horner, Retired CEO/President of First Federal
 

What is Geotargeting?

At the Business Plus First Quarter Meeting, Director Connie Stopher spoke about regional strategies for business recruitment and how SIED is using geotargeting. Diving deeper into this topic, what exactly is Geotargeting, why is SIED using it, and how effective is it?

Geotargeting Slide

Madeleine Bumstead, Marketing Manager for Southern Idaho Economic Development, explains:


Reaching site selectors and business executives has always been a challenge, but today's technology has made it easier to ensure our message is being seen by the right people and that our marketing efforts are effective.
 
"Geotargeting is the practice of delivering content to a user based on his or her geographic location. This can be done on the city or zip code level via IP address or device ID, or on a more granular level through GPS signals, geo-fencing, and more." GeoMarketing 101
 
Geotargeting is one way we can pinpoint our stakeholders down to their location, and in certain cases, narrow it down to characteristics like job title, company and even age range. This method is different depending on what digital platform you are using. When it comes to Google Ads, we can target down to just a few mile radius around a company and when they search certain keywords on Google such as "Idaho," "site selection," or "industrial sites," our website (southernidaho.org) will pop up at the top of the page. 

For a broader campaign such as our ads targeting dairy processors in California, we have pinpointed zip codes across the state to target multiple companies at once - and we've seen real results from these types of campaigns. Southern Idaho Economic Development and the Idaho Dairymen's Association will actually be using the data from this campaign to set up visits with these dairy processors and help recruit businesses here.
 
When it comes to social media platforms like Facebook or LinkedIn, we can present ads to our audience and target them at a certain location, AND by company, job title, age range, gender, interests and hobbies, education, etc.
 
These geotargeting methods are very effective because the parameters around who sees our ads and website are very precise. It also means that when someone clicks on our ads, we can see where they visited our site from, how they got to our site, other pages they went to on our site, how long they spent on our site, etc. All of these metrics can show us how effective our campaigns are and help narrow down prospects for business recruitment.
 
It's a more cost-effective and trackable marketing strategy, and it also allows us to be more flexible and efficient. For example, when we hear a company has interest in one of our communities, or a neighboring region or state, we can immediately put out ads to help keep us top of mind. Having these tools in our business recruitment strategy has really allowed us to transform our organization and continue to be a competitive region for site selection.


If you have any questions about geotargeting or our business recruitment strategy as a whole, please don't hesitate to reach out to me at madeleineb@southernidaho.org.




State and Local Resources for  COVID-19

Governor Brad Little and Idaho Rebounds

Idaho Department of Commerce  COVID-19 Page

Idaho Department of Labor  Idaho@Work Blog and  Unemployment Dashboard

Idaho Economic Development Association (IEDA) COVID-19 Resources

Southern Idaho Economic Development  COVID-19 Links

Region IV Development Website with  Links to Loan Assistance

South Central Public Health District  Information on Coronavirus

St. Luke's  COVID-19 Information

United Way of South Central Idaho Website



Jerome 20/20 Business Retention Grants


Jerome 20/20 announced a Coronavirus Business Retention Grant Program. An anonymous donor couple has made this program possible by contributing $100,000. Jerome businesses are eligible.

Email Larry Hall or call 208-539-0200.



What's Happening in Southern Idaho Real Estate?

The Urban Land Institue Idaho is hosting a Webinar Series each Tuesday in May at 2:00 p.m. Registration is free but required. Link below for more information and registration.

To sponsor a series, email Alexandra Monjar or call 801-663-4362




Business Plus -  Working Together

We invite you to watch this video about Business Plus.  Thank you to KMVT and Tom Frank for producing.

Click to Watch



THANK YOU TO OUR NEW AND RENEWING INVESTORS!
Check Presentation opportunities not available at this time.


     


    

          

       


Become an Investor!  

Give me a call! 
208-539-6470

Rebecca Wildman
BUSINESS PLUS, INC.


Campaign Investors

PLATINUM
First Federal*
D.L. Evans Bank*
Idaho Central Credit Union
KMVT*+
Magic Valley Media*+
McCain Foods
Project Mutual Telephone (PMT)*
  
GOLD
Clif Bar
Cooper Norman, CPAs*
Dairy West
Idaho Dairymen's Association
Idaho National Lab (INL)*
Idaho Power*
St. Luke's Magic Valley*
Woodbury Corporation - Magic Valley Mall, 
   Target, Best Buy & Dick's Shopping Centers
Zions Bank*
  
SILVER
American Real Estate and Appraisal*
Dot Foods
EHM Engineers, Inc.
Farmers Bank
Givens Pursley, LLP
Intermountain Gas Company*
Mountain West Realty
Mr. Gas*
Northwest Bank
NOVOLEX / Hilex Poly
Oasis Stop 'N Go / Travelers' Oasis*
PBC Petersen Brothers Construction
PCA Packaging Corporation of America*
Starr Corporation*
TitleOne*
United Electric Co-op, Inc.
Watkins Distributing*
Wells Fargo Bank
WillTran, Inc.
 
BRONZE
Banner Bank
BBSI
Berkshire Hathaway HomeServices Idaho 
   Homes & Properties
Best Western Burley Inn
Blue Cross of Idaho
Blue Lakes Inn / Snake River Pool & Spa
Cassia Regional Hospital - Intermountain Healthcare*
Chobani
Collins Connection - Kent & Cindy Collins 
   Berkshire Hathaway HomeServices*
Con Paulos Chevrolet
Farm Bureau Insurance
First American Title Company*
Goode Motor Auto Group
HC Company, Inc.
J-U-B Engineers
K&T Steel Corp*
Lytle Signs*
Materials Testing & Inspection
NEW! McKinlay Klundt Appraisal Co.
Minidoka Memorial Hospital

BRONZE (Cont.)
Nelson & Co.
Nu-Vu Glass
Safari Hospitality - Hampton Inn, Holiday Inn
    Express & Suites, Quality Inn and Suites
SimplicIT
St. Luke's Jerome
Thornton Oliver Keller
Titlefact, Inc.*
U.S. Bank
Ward Orthodontics
Westfall & Westfall CPAs / Impact Athletic 
   Club*
Wills Toyota*
 
COMMUNITY
Devil's Corral
Family Health Services
Gem State Welders Supply*
Moss Greenhouses
New Leaf Properties
North Canyon Medical Center
Oregon Trail RV Park
Sparklight (formerly CableOne)
Stevens Pierce & Associates CPAs*
Stratus Communications, LLC
United Way of South Central Idaho
Watco (Eastern Idaho Railroad)*
Wills, Inc.*
 
LEGACY LEADERS
Rep. Maxine Bell, Retired
Doug Brown
Rep. Lance Clow
Jeff Harris
Rep. Stephen Hartgen, Retired
Alan Horner
Ruth Pierce
Jan Rogers
Lee Wagner
 
IN-KIND SUPPORT
(past 3 years)
BBSI
Best Western Burley Inn
Darigold
Elevation 486
Idaho Central Credit Union
KeyBank
Mr. Gas
Packaging Specialties of Idaho
PCA Packaging Corporation of America
PerforMix Nutrition Systems
Minidoka Memorial Hospital
Mountain West Realty
Oregon Trail RV
Soran Restaurants, Inc.
Starr Corporation
Stone House & Co.
Stratus Communications
Thornton Oliver Keller
Watkins Distributing
Willamette Dental Group
WillTran, Inc.
 
*Indicates 10+ years of support since 2003
+ includes additional promotional investment

Private Investors Growing Southern Idaho's Economy

Rebecca Wildman, Executive Director
BUSINESS PLUS, INC.
208-539-6470