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Even though the 2020 Spring Fore-ward will not take place in-person this year, we are working on plans for virtual sessions on June 1 and 2, and will have more information soon!
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Spring 2020 VantagePoint - waiting on your desk
The spring issue of
VantagePoint magazine published earlier this week, and has been mailed to your address on file with WSAE. We recognize that you may not have access to your office mail for some time, and so are encouraging you, in the meantime, to
access it online.
Educational highlights include:
- Getting Ahead of the Crisis
- Communicating About Association Events During Pandemic
- Virtual/Hybrid Strategy Facilitation
- 10 Web Marketing Trends for 2020
- A Closer Look at Fraud Risks for Associations in 2020
- Handling Stress in Challenging Times
- New Trends in Employee Benefits
- Bring Business and Creativity Together for Strategic Thinking
Happy reading!
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WSAE 2020 Member Directory
Call for directory photos
Send us your photo for the WSAE Membership Directory! If you have not already sent us a professional headshot, or would like to update the one we already have, please send a high-resolution .jpg file to Kristin McGuine at kmcguine@wsae.org by Monday, June 1. The Membership Directory will mail to all members along with the Summer edition of VantagePoint magazine in mid-July.
Advertising opportunity
Limited advertising in the WSAE Membership Directory is available. Learn more about the
advertising rates. If interested, please contact Chris Caple at
ccaple@wsae.org by Monday, June 1.
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Executive Exchange
July 19-20
The Osthoff Resort, Elkhart Lake
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Summit
October 26-27
Brookfield Conference Center, Brookfield
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Free webinars - brought to you by WSAE
COVID-19: CARES Act Resources for Associations and Legal Strategies for Association Meetings
Thursday, April 23 | 1:00 pm CT
by Jeff Tenenbaum, one of the nation's leading nonprofit attorneys, brought to you in coordination with other SAEs
Part I: In response to the COVID-19 pandemic, Congress recently passed the CARES Act, a $2.2 trillion bill that provides economic relief for individuals, small businesses, corporations, hospitals, state and local governments, and nonprofit organizations, among others. Some of the financial relief provided for nonprofits in the Act is more beneficial than others, and not all of the relief is available to all types of nonprofits. Learn which relief programs are available for which types of associations, and everything else you need to know about qualifying and applying for, and complying with, the new programs.
Part II: Due to the unforeseen and devastating effects of the rapidly spreading COVID-19 pandemic, associations are facing incredibly tough decisions right now regarding upcoming and long-scheduled conferences and meetings. Even for those associations with meetings slated for the next few months, while some do not believe it is realistic that those events will be able to move forward as planned, the game of "chicken" being played with hotels, convention centers, meeting vendors, and event cancellation insurance carriers is a high-stakes one with potentially crippling adverse financial consequences for many associations. Learn the most up-to-date strategies for crafting and executing the most effective strategies for your association.
Attendance is worth 1 CAE credit.
On demand
by Lowell Aplebaum, CAE, CEO and Strategy Catalyst, Vista Cova, through Association Societies Alliance (ASA), WSAE and similar organizations around the country
Association professionals from across the country, including WSAE member Kristine Hillmer, MBA, CAE of the Wisconsin Restaurant Association, provided examples of how their organizations are pivoting to create meaningful value in this moment of disruption - and what feedback they are hearing from their members and their industries at large.
On demand
by Matchbox Virtual Media
Let's not just ask how to take your event online. Let's ask how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. In this session, we discuss some major considerations for online engagement. We look at how to design for virtual-first experiences, how to satisfy the desire to network, and how to keep your members engaged. We also touch on the tech, because we know it's on your mind!
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Virtual Roundtables
Given the current "safer at home" status of our state, WSAE is organizing a bi-weekly schedule of virtual roundtables to keep our members connected with each other, and sharing ideas, solutions and camaraderie.
Apr 22, 2020 from 1:00 PM to 2:00 PM (CT)
Apr 23, 2020 from 8:00 AM to 9:00 AM (CT)
Apr 27, 2020 from 4:00 PM to 5:00 PM (CT)
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Webinars
As a CAE-Approved Provider, WSAE provides webinars that meet the professional development requirements needed to earn or maintain the Certified Association Executive credential.
Apr 22, 2020 from 12:30 PM to 1:30 PM (CT)
Apr 29, 2020 from 12:30 PM to 1:30 PM (CT)
May 14, 2020 from 1:30 PM to 2:30 PM (CT)
May 20, 2020 from 12:30 PM to 1:30 PM (CT)
WSAE webinars are worth 1 CAE credit each.
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Webinar topic ideas?
Do you have a great topic for a WSAE webinar, or know a potential speaker who would be interested in presenting? Contact
Michelle Czosek
with your ideas!
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Eight ways to learn with WSAE
Here at WSAE, we are committed to
providing resources to support our members in achieving their goals. Education is the foundation of success.
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- Webinars. Webinars are offered once or twice monthly. Join live, or review our webinar archives list of recorded webinars to watch whenever fits your schedule.
- CAE and CMP exam prep. WSAE partners with the Michigan Society of Association Executives (MSAE) to offer CAE preparation courses that incorporate study guides, reading comprehension questions, flashcards and practice tests. MSAE offers their member rate to WSAE members, which represents a $100 savings. In addition to CAE prep courses, MSAE also offers a virtual prep course to prepare for the CMP examination.
- VantagePoint. WSAE's quarterly magazine publication features tips, vetted strategies and emerging thinking on associations to set you up for success. Browse through past issues to uncover valuable association management knowledge and thought leadership from both fellow WSAE colleagues and industry experts.
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- WSAE Blog. WSAE members are invited to post their blog posts on association topics. Please check out what your peers are thinking, and we encourage you to post, as well!
- Roundtables. WSAE connects you with others who share your passion for associations, and share your challenges. Roundtables provide a venue for networking, sharing ideas and keeping up with the latest in association management. Bring your current challenge or share your greatest success story - this is a perfect opportunity to meet and discuss topics of interest with like-minded colleagues in a casual setting.
- Connected Community. Connect with other members to pose questions and share insights.
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New WSAE partnership - find the talent you need, when you need it
We are excited to share that WSAE has partnered with .orgFreelancer, which matches nonprofit organizations with highly skilled freelance talent.
Tackling priority projects, filling a critical job position during the search for FTEs, and finding specific talent for a critical project, has never been easier. .orgFreelancer is an online job-outsourcing service that matches association professionals with association project needs. It allows organizations to post a project, outline required skills, a timeline, location, and fees they are willing to pay to complete the work. Freelancers are able to generate an online profile that describes their skills, experience, rates and availability to conduct the work.
As part of this partnership, when WSAE members use the code: WSAE25 they save 25% off the one-year subscription. Discount applies to association and freelancer subscriptions.
Get started today.
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Michael DiFrisco to present at American Marketing Association-Madison Chapter event
Inside-Out Marketing: Aligning Your Inside Reality With Your Outside Perceptions
Tuesday May 12, 2020 @ 8:00 am via Zoom
WSAE member Michael DiFrisco, Chief Marketing Officer for the American Academy of Cosmetic Dentistry in Madison, Wisconsin and founder of BrandXcellence, will present "Inside Out Marketing," which involves looking at your business from your customers' perspective to make sure your inside reality is aligned with outside perceptions, because that's when the marketing magic happens. This presentation will teach you:
- How to determine your organization's authentic inside reality
- How to best communicate this reality in a dramatic and memorable way
- That communicating your inside reality in your outside perceptions is the best way to ensure your brand talk is aligned with your brand walk
DiFrisco has developed branding and marketing programs for B2B and B2C companies for most of his professional years. He is the author of
Shadowcasting: Growing Your Business By Growing Your Reputation
, and
How to Craft a RADICAL Brand
.
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Impact Association Management welcomes new clients
Impact Association Management (Impact) announces the signing of their fifth chapter of the American Society of Interior Designers, California San Diego (ASID) as their newest client. "ASID San Diego is delighted to be working with Impact AMC. Our goal is to support our dedicated volunteers by allowing their contribution of time and effort to be worthwhile by supporting them with an amazing administrative team. We look forward to leveraging their expertise in organizing and managing all aspects of chapter administrative tasks and help us transform our organization into an efficient, thriving chapter" states Bertha Hernandez, ASID California San Diego President.
Impact is also proud to announce the recent signing of the American Medical Association Alliance (AMA Alliance) as a client.
"
We hit the ground running with Impact as our new association management company. Impact's transition team focused on our needs and the American Medical Association Alliance is looking forward to Impact increasing our membership numbers while strengthening our marketing presence and social media outreach. Fulfilling the Alliance mission of connecting physician families and building healthier communities will be a key measure of success for the newly formed AMAA and Impact partnership," states Mary Beth Ellison, AMA Alliance President.
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Welcome new members
- Nicole Brinkley, Executive Director, Inc
- Terry Driscoll, AMPED Association Management
- Rebecca Fisher, TEAM, Inc
- Ruth Hackney, REALTORS® Association of South Central Wisconsin
- Katie Johnson, AMPED Association Management
- Fran McLaughlin, NAIOP Wisconsin
- Gina Staskal, CNAP, AMPED Association Management
- Rob Uhrina, Wisconsin REALTORS® Association
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Brag a little bit - Let us help spread your good news!
Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition? Let us know! We love to help spread good news related to our industry partner members. Please send your brags to Michelle Czosek. Please note that there is no additional cost to this promotion - It is included as a benefit of your WSAE membership.
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| COVID-19 Response Resources |
ASAE continues push for association COVID relief
With Congress and the administration still at an impasse on the next phase of COVID-19 relief, ASAE and its grassroots advocates blanketed Capitol Hill again last week with calls for emergency assistance for Section 501(c)(6) associations that were left out of most provisions of the CARES Act. ASAE's sign-on letter, updated this week and re-sent to Capitol Hill with more than 4,300 signatories, specifically asks Congress to expand access to the popular Paycheck Protection Program (PPP) for 501(c)(6) associations in critical need of aid due to the pandemic. Read more.
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Treasury extends excise tax payment deadline
Due to the COVID-19 pandemic, the IRS said tax returns and payments for tax-exempt organizations and fiscal-year businesses due between April and June are now delayed until July 15. Read more.
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