APRIL 2023

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SCORE Association
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Happy April, Social Media Chairs!

Welcome to springtime and Q3 of the fiscal year!


We're excited to share a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, announcements related to the social media space and a Social Media Chair of the Month shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at [email protected].

April Social Media Toolkit:

This National Volunteer Month, we are sharing resources and tools to help you celebrate your amazing chapter mentors and recruit experienced business experts to join our organization. We are providing assets, templates and social media posts for Social Media Chairs to help celebrate this observance in their local online communities.


The Marketing and External Relations Teams partnered together on this effort to bring you as many useful resources as possible in one place for easy reference.


View the National Volunteer Month toolkit here!

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NEXT WEBINAR:

WEDNESDAY, APRIL 19 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

April Social Media Updates:

Beware of Fake Facebook Support Notifications


Phishing is when someone tries to get access to your Facebook account by sending you a suspicious message or link that asks for your personal information. We are seeing an influx in these attempts that suggest that your chapter Facebook Page is pending deletion due to a Community Standards Violation or Intellectual Property Infringement. Please forward these emails to [email protected] and do not click links or attachments. We will investigate and determine if there is an actual account issue to be concerned about.


Learn how to identify and protect yourself from phishing on Facebook. 



National Volunteer Month: Explore Paid Campaign Options


April is National Volunteer Month, and we know that many chapters use this observance to double down on their own recruitment efforts. If you are interested in sourcing new volunteers, we highly recommend the Lead Generation on LinkedIn package offered by the Hiper Community Management Team. Stephen Troutman of Southeast MN ran a Q4 campaign and offered the following feedback:


"From our limited demographic area, of probably only 200,000 people, you found nine candidates. I consider the results to be outstanding."


Opt-in or learn more about paid campaigns here.  



Live Training: How to Use New Volunteer Spotlight SOCi Templates


Another great way to celebrate National Volunteer Month is to spotlight and uplift the amazing volunteers at your chapter on social media! With our all-new customizable templates, featuring your chapter’s unique volunteers is now easier than ever. In our March webinar, we provided a live demonstration of exactly how to use these templates available within SOCi-- our social media management tool.


Missed it? Check out the replay here.



Chapter Success Story Pilot is Entering Month Two


In FY23, we are looking for ways to evolve the Chapter Social Media Program and help your chapters have an even greater impact in your local online communities. One way we believe we can achieve this is through unique, localized success story content sourced from chapter websites and published individually on the coordinating chapter’s centrally managed social media channels. We conducted a pilot to test out the scalability of this content development and will be updating you on progress in this month's Social Media Webinar.


Learn more about the Chapter Success Story Pilot here.



Updated Chapter Social Media Content Strategy


In Q2, we were excited to officially offer LinkedIn content publishing through the Chapter Social Media Program. This support, as well as new and improved content strategies for each of the three included platforms, has officially been provided for a full quarter. This was a highly anticipated addition to the program, and we are looking forward to providing you a performance update on this initiative as well in this month's Social Media Webinar!

 

View the Chapter Social Media Calendar here. 


CONGRATULATIONS ANDREAS GOLDSCHMID!

Here's a peek at SCORE Houston's

impressive stats last month:


  • Has Grown to 3,360 Total Facebook Page Likes
  • Saw a 547% Increase in LinkedIn Engagements in March
  • Earned 4.8 Google Rating over 20 Total Reviews


Has your chapter done something awesome on social?

We'd love to celebrate you!

LET US KNOW!

Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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