APRIL 2024

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SCORE Association
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Happy April, Social Media Chairs!

April is one of our favorite times of year as we get to dedicate this month to celebrating YOU. Happy National Volunteer Month from the HQ Social Team!


Below you will find a updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a top performing chapters shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing desk at socialmedia@score.org.

April Social Media Toolkit:

This National Volunteer Month toolkit includes resources your local chapter can utilize to recruit qualified volunteers across multiple marketing channels. The Marketing and External Relations Teams partnered together on this effort to bring you as many useful resources as possible in one place for easy reference. 


This toolkit includes video assets, spotlight templates and social media posts for Social Media Chairs to help celebrate this observance in their local online communities.

 

Click here to access the National Volunteer Month toolkit.

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NEXT WEBINAR:

WEDNESDAY, April 17 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

April Social Media Updates:

Back to the Basics: Social Media and PR 101


In our March webinar we decided to go back to the basics. We delivered a 101 level presentation on the resources and programs in place to support chapter social media and public relations efforts. We covered the Chapter Social Media Program, explored PR tactics and strategies, discussed how these efforts can complement one another and answered amazing questions from attendees!

 

Watch the March Social Media Webinar recording here.



Public Relations: Explore Resources Available to You


SCORE Director of External Relations Lori Barnes joined the webinar to share insights, tools and new initiatives made available by our Public Relations team. Lori introduced attendees to the PR workstream, announced the new Chapter PR Officer position and pitched several resources available to chapters including: PSAs, Ask SCORE Articles, Press Release Templates and more.


Explore the Public Relations resources in the Support Center.



Video Training Library: More Content Coming Soon!

 

Our Social Media Video Training Library is an excellent resource for learning quick tips and tricks to help you in your Social Media Chair role. These short-form videos walk you through fundamental tasks that span across the different platforms and tools we touch. You can learn skills for SOCi, Google Business Profile, LinkedIn and more, and we will be adding new videos very soon!

 

Stay tuned to our Video Training Library for learning opportunities.  



National Small Business Week Toolkit

 

Registration is now open for the National Small Business Week Virtual Summit! Please share this exciting news with your chapter and clients. To make this as easy as possible, we’ve created the following promotional toolkit for your chapter. This toolkit contains the full description of the event, scheduled social media posts, shareable images and a Constant Contact email template.

 

Check out the National Small Business Week Toolkit here.



Attend Hiper Monthly Open Office Hours on April 25


Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.


Register for Hiper's Monthly Office Hours here.



...TO MARCH'S TOP CHAPTERS!

The following chapters were our top performers throughout the country during the month of February:


  • Facebook: Lancaster-Lebanon
  • LinkedIn: Houston
  • Google: New York City


These chapter channels are linked in the icons below. Be sure to check them out for ideas and inspiration.

Facebook  LinkedIn  GMB


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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