We're excited to share that May will be our busiest month on record, and we expect the entire Live Events Industry to have a soaringly successful year!

Below, we share details about some of the exciting projects we've recently been working on and provide insights into an initiative we've undertaken to help bring new and talented young people into the AV profession.

Be sure to check out our second episode of the "Cubicle Chronicles" (which we expect to be a regular feature) in which our Team talks about their favorite tools they need while on the road. If you missed our first "foodie" episode about some of our favorite places to eat, there's a link for that there too.

As many of our readers know, we like to take an active role in our community, so we're sharing a couple of events in which we'll be participating over the next few months. Finally, we end the issue with our industry insights and 10 Things we'd like everyone with whom we work to know about partnering with Cheshire.

If you have an important event coming up, please get in touch with me at Justin@CheshireAV.com, or call (585) 325-4250 to discuss how we can assist you!

On the Road with Cheshire

Future Vision: Cheshire Introduces

FLCC Students to the AV Industry

When Jamie and Justin Cheshire were young, their father Steve Cheshire, the Founder of Cheshire AV, encouraged both of them to work in the AV industry. 

"When I was a kid, I didn't really know much about AV," explained Justin. 

"I didn't know you get to work with all sorts of cool equipment and travel all over. I didn't have an idea of the sense of satisfaction you'd feel when you finish a show that's been super successful and the team, including clients, goes out to dinner to celebrate afterwards. 

"If Dad hadn't gotten me out of bed one morning, given me a Cheshire shirt, and said, 'you're going to work with me today.' I don't know where I'd be now."

That encouragement made all the difference in guiding the direction of Jamie's and Justin's careers, making it possible for the two brothers to become partners, taking over the company when Steve was ready to retire.

The Cubicle Chronicles, Episode 2

Our Favorite Tools When Onsite at a Show

In this episode of the Cubicle Chronicles, several members of our team talk about what their favorite tools are when they head out to a show.

Miss the first episode of the Cubicle Chronicles in which some of our team talks about their favorite places to eat while on the road? CLICK HERE.

Cheshire in the Community

At Cheshire, we believe that it's important to be involved in and give back to the community in which we live and work, in various ways. Below are are several community activities in which we'll be involved to help support these non-profit fundraisers. We've shared links in case you'd like to participate too!

10 Things We’d Like Everyone with Whom We Work to Know

For over 30 years, Cheshire has built its business on the Five-point Cheshire Advantage that includes: unflinching Integrity, stalwart relationship creation, transparent processes to ensure success, proactive anticipation to offset the unexpected, and creative mastery of state-of-the-art technology and tools.

Below are ten points we’d like every client and prospective client to know:

1. We are here to partner with you and guide you to ensure the fulfillment of your vision. Your Mission is Our Mission.
2. You are never "just a Client.” We have built our business for over 30 years on creating strong, continuing community, hospitality, and industry relationships.
3. The earlier in the process that we are brought in to produce your event, the better.
4. Our first job is to listen... to understand your goals, your vision, and what you anticipate your AV needs will be.
5. We customize our recommendations, to you, your brand, your specific event, and your vision. You'll never receive a cookie cutter proposal.
6. If your budget doesn’t align with our recommendations, we will work with you on finding solutions to achieve your goals while adhering to your budget.
7. Communication is vital. As your requirements change, we pivot to meet those needs.
8. Our team members are well-trained professionals with a ‘can-do’ attitude, ready to support you onsite as if they were members of your own team.
9. We work to ensure that, onsite, should the unexpected arise, we are prepared to handle it in a turn-key manner.
10. AV is part art and part science, woven together by customer service. You are a valued partner, so we always strive to exceed your expectations.

Interested in Working with Us?

We're growing, and we're always on the lookout for great AV freelancers, of all experience levels! If you think you have what it takes to be part of the Cheshire AV Team on a freelance basis, Sign Up Here!

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In Our Last Issue

You can check out our February issue of the AVator here, where you'll find the following articles:

• A Tribute to Steve Cheshire in celebration of Cheshire's 30th Anniversary
• IN Trade Shows & Events: Values of Partnership
• Cheshire employee spotlight focused on Tim Peterson, promoted to Director of Technology
• Meet Cheshire's Superhero Team
• The Cheshire Unique Venues Guide Is Back!
• Industry Insights
• Event Security 101: Tips & Best Practices
• 26 Creative Ideas to Make Your Event More Immersive