ABOUT SALES AND TRENDS

Mortgage Rates Not Stopping Buyers (25 homes bought with conventional mortgages)

Cash Buyers Strong Showing (21 homes)

One home - lacked purchasing information

Buyers are paying very close to list price,

recognizing that Parkland is not a discount market.

60% of homes sold in 0–30 days; 72% sold in 60 days or less.

[Across all price ranges but majority were in the $900-$1.5M range]

Slow Sales Occurred Across All Price Ranges

Most in the Price Ranges: Under $1M / $2+M
Reasons: Not in optimal condition / overpriced / lack of proper marketing strategy

Implication for Sellers

Proper pricing and a well-planned marketing strategy are most important

to avoid longer days on market and a lower sales price

This is especially true for higher priced luxury homes with a narrower buyer pool where a pre-planned marketing strategy and networking are critical

SEE APRIL SALES IN LINKS BELOW

If You’re Considering Selling,

Pricing And Strategy Matter More Than Ever

The First 30 Days Are Most Important

To Secure a Desired Price/Avoid Lower Offers & The Frustration

Through Coldwell Banker, I Provide A Comprehensive Luxury Marketing Plan

Designed To Position Your Home To Sell Faster—And For Maximum Value

I Offer

20+ Years Real Estate & Marketing Experience

27 Year Parkland Resident

Call/Text To Discuss Your Needs