April 2016
Executive Director Update
I have to admit that April Fools is one of my top holidays. Celebrating is all about action - something Hallmark just can't quite capture in ink on paper. I haven't planned any pranks yet, but keep your eyes open just in case.
As I sit here gazing out of our new chamber offices on the 15 floor of the Wisconsin Trade Center, I'm thinking about throwing on one of my favorite flight suits - the one that looks like a giant squirrel - sailing off the top of the building and doing low flyovers of Greenway Station and then landing on Hubbard Avenue for some pie. Who doesn't enjoy a giant flying squirrel prank?  And what giant squirrel doesn't love pie?
But your pranks need not be animal themed. Imagine this: you're just moving into your temporary office space for a month and your workstation doesn't fit. Or this: you've just moved into new space and no one can remember which box holds the washroom key. You get the idea - fun can happen with very little planning!
Seriously though, we are now in our temp space at 7609 Elmwood, just down the street from our office of 30 years. T Wall Enterprises has been very accommodating and easy to work with and we wish them tremendous success with the Middleton Center project.
The whole moving prep has been an interesting experience - sorting through a few decades of program documents, deciding what to keep for legacy purposes and what to recycle (for our younger members, people used to write "texts" on paper and send a picture of that paper to someone through a phone line, keeping that note for documentation - a process known as faxing. Remarkably, the ink dissolves after a decade, leaving only a few thousand blank sheets of paper behind. Very stealthy!).
The prep for the final move around May 1 should be much simpler. We've culled the document files, sold off unnecessary furniture and left the past behind, mostly. After 13 years of looking at it, I still think I see the Village Green out my window.
Our/your offices at 7427 Elmwood Avenue will be designed around our small group strategy, with more flexible (and beautiful) meeting/training space and some indoor and outdoor gathering areas. We'll be working on Open Hose details soon and really would like every member organization to stop through and see how the new space might serve you. We're excited about the change.

Now I need to find that washroom key...
Have a profitable April!
- Van 
Upcoming Chamber Events

April 6, 8am (7:45 Registration)
Ask the Expert:
Work-site Wellness (Register)
Edgewood College - Middleton Campus

April 7, 7:30am
Get Moving Middleton (Register)
Hilton Garden Inn

April 7, 3pm
Ribbon Cutting
Jet's Pizza - 2831 Parmenter St.

April 8, 7:05pm
Middleton Chamber Night at
Madison Capitols (Buy Tickets)
Alliant Energy Coliseum

April 11, 11:30am
Ambassador Committee
Gilda's Club

April 13, 12pm
Golf Outing Committee
Pleasant View Clubhouse

April 19, 11:45am
Lunch & Learn: Google My Business (Register)
Middleton Community Bank

April 20, 12pm
Economic Development (Register)
Wisconsin Trade Center, JP Morgan Conference Room

April 20, 2-4pm
MHS Job Fair (Register your business)
Middleton High School

April 20, 5-7pm
Business Social Hour (Register)
Neckerman Insurance Services - 6200 Mineral Point Rd

View the Full Calendar

New Members

Adecco Group
200 River Place, Suite 150, Monona
(608) 241-1500  

David J. Frank Landscape Contracting, Inc
6903 Mangrove Lance
(608) 222-2104  

Haggard Rider Ltd
2111 Parmenter St #2   
(608) 473-5123  

Integrated Time Systems

740 N Plankinton Ave STE 730, Milwaukee
(800) 654-0441  

Jungle Day Care & Bilingual Preschool

2521 Allen Blvd
(608) 721-4308

Maven Hair Studio

6661 University Ave #107
(608) 841-1771

Middleton Jewelers
6629 University Avenue
(608) 831-5656  

Pet Care and Assistance Fund
1612 N. High Point, Ste 100
(608) 235-4639  

Steve Aune Agency, Inc, American Family Insurance

658 S Gammon Road, Suite 202
(608) 274-9702  

The Foundry

1690 Aspen Commons
(608) 827-0000  

Waunakee Remodeling

1001 Frank H Street
(608) 849-5155  

Members on the Move
Announcements|Awards|Hires & Promotions
DeMario, Mikula and Reif Join Alliance Board; Olm Elected Chair, Culver Vice Chair, Scott DeMario and Annette Mikula were appointed to fill vacant positions on The Alliance Board of Directors.

New Goldwell Master Colorists, Be Inspired Salon is pleased to announce that we have five additional professionals who are recognized as Goldwell Master Colorists.

PSC Approves MGE's Proposed Community Solar Project in Middleton, Madison  Gas and Electric received approval from the Public Service Commission of Wisconsin to move forward with a community solar pilot project.

Wegner CPAs Joins GGI, As Wegner CPAs continues to grow, we strive to align ourselves with those who can help us better serve our clients in a global marketplace.  We are excited to introduce our membership in GGI.

ALTUS Announces March Leases, ALTUS Commercial Real Estate has completed a number of leases in March.

Wisconsin Bank & Trust Takes Swipe at Breast Cancer, The fight against breast cancer in Wisconsin received a boost recently, after a check presentation to Breast Cancer Recovery Foundation in Fitchburg totally over $17k.

"Safe Zone" for Internet Purchase Exchanges, The Middleton Police offer a "Safe Zone" for internet purchases at their building.

Sushi, Sweepstakes & Soirees Elevate Spring at Greenway, With increasing sales, new tenants and a growing market share, Greenway Station Shopping Center is local proof that Middleton's retail climate is thriving. 

SVA's Crigger Featured in Newsweek Article, SVA Consulting Professional, Clint Crigger, is featured in a recent Newsweek article titled "How a White Hat Hacker Breaks into a Business".

SVA Announces Launch of New Website, SVA Certified Public Accountants is pleased to announce the launch of its fully-featured website www.svaaccountants.com.

Wegner CPAs Announces New Staff, Wegner CPAs is pleased to introduce the new, talented employees that joined our firm at the beginning of the year. 

Mead & Hunt Wins Engineering Excellence Awards, The American Council of Engineering Companies annually recognizes achievement in engineering design.  This year Mead & Hunt project teams were awarded four state awards and two national awards.

Starion Receives Five Stars from BauerFinancial, Starion Financial earned a five-star "superior" rating for fourth quarter 2015 from BauerFinancial.

SVA Named Top 100 National Firm by Accounting Today, Once again SVA has been names to the Accounting Today Top 100 Firms list.

Member Events

Annual Food & Beer Pairing, Madison Breakfast Rotary
More Info

Leaving Your Empty Nest, Realty Executives - Cooper Spransy
More Info

Z.in Yoga, Z. Bella Boutique
More Info

Volunteer Meeting, Middleton Historical Society

Open House, IMAGE Massage Therapy

HR for Small Business, UW Small Business Development Center
More Info

Apps & Taps, REACH A Child
More Info

American Cancer Society Relay for Life, MHS
More Info

2nd Annual Fish Boil Fundraiser, Sprecher's Pub

Women & Monastic Life, Holy Wisdom Monastery
More Info

CANstruction 2016, Middleton Outreach Ministry
More Info

Joel McHale Noogie Night, Gilda's Club Madison
More Info

Schools for Haiti Dinner & Auction, Fearing's Audio Video

ShredFest 2016, SVA

Spring Savings Soiree, Greenway Station Shopping Center
More Info

Spring Gala, JDRF
More Info

How Did You Get From There to Here?
Profiles on the vocational journey

Interview by Linda Abbott
Linda, owner of Never Forget Legacies & Tributes, creates heirloom-quality legacy books for individuals and families to preserve cherished memories and life stories. An award-winning journalist, author and public relations professional, Linda lives in Middleton with her husband Paul.
Meet: Jason Harder
"The Pie Guy", Hubbard Avenue Diner
Where did you grow up? What did you want to be when you grew up?
I grew up in Wisconsin Dells. My first plans were to open my own pizza place because I love pizza, but then I started becoming interested in the weather. I watched Jim Cantore on the Weather Channel and wanted to be like him.
What was your first job and when?
I would make some cash from mowing lawns around our neighborhood, but my first structured job was when I turned 14. I started working at the Culvers in downtown Wisconsin Dells.
Many people might be surprised to learn that "The Pie Guy" received a Bachelor of Science degree in Atmospheric Sciences and Meteorology from UW-Madison. What were your initial career goals and how did they change?
I was an amateur storm chaser along with my classmates in the Atmospheric and Oceanic Sciences program. I had aspirations to one day work at the National Severe Storms Laboratory or move to Florida and research and forecast hurricanes. Unfortunately there weren't a lot of job opportunities at the time and I was making more landscaping. Taking a job would have required relocating, and moving across the country away from all of my friends and family wasn't appealing.
What was the catalyst for you to go back to school in 2009 and receive a certificate in Baking and Pastry Arts from Madison College?
In 2006 I herniated a disc in my lower back and was laid up for the winter. This is when Ace of Cakes (on the Food Network with Duff Goldman) was big and I thought, "Hey, I should try doing that." So I started doing some fancy cakes with fondant, (edible frosting used to decorate cakes), for friends and family, which led to me going to get professional training at Madison College.
Give me a snapshot of a typical day in the life of a baker.
Waking up at 2 or 3 a.m. is difficult, and it doesn't get easier over time. Coffee is definitely a baker's friend! First we go through what's left from the day before, determine what needs to be made for the day and make out the lists. We make muffins, scones, biscuits and dinner rolls each morning and the pies, cheesecakes, cakes and cookies. We talk to customers, answer questions and dance a little in the bakery while we're working because you have to have some fun at work! We clean up and are usually done by 1 or 2 pm.
What is the best part about your job? The most fun, the most challenging?
Being able to instantly see the excitement and satisfaction that our desserts bring to everyone. Seeing people socializing, catching up with friends and family or on a date enjoying a dessert.
The most fun part is trying new things, testing new recipes and working with different people all over the area.

The most challenging part of the job is trying to produce the amount of products that we do in the small amount of space we have. It's especially challenging when we're trying to make 2,000 pies each Thanksgiving or over 2,000 slices of pie for Pi Day. People always tell me they're not sure how we do it, and I usually tell them, I'm not sure either, but we manage to do it.
You've really brought pies into the local media spotlight, doing interviews, being active on social media and creating fun events. Tell me about Pi Day and your annual Pie Eating Contest.
Pi Day started before I came to work at Hubbard. It's been growing in popularity, and our annual Pie Eating Contest is featured on WISC-TV3 every year. The media spotlight on this event has helped make this a very popular event, we're now selling over 2,000 slices of pie and hundreds of whole pies, and every year we hit a new record. The winner receives free pie for a year.
There are more than 100 pies on the menu at Hubbard Avenue Diner and Bakery, with names like Kentucky Derby Pie (pecans, chocolate and bourbon); Double Dark Chocolate Decadence and Strawberry Margarita. What is your favorite pie? What are your best-selling pies? You probably don't want to give away your secrets, but what is it that makes your pies so good?
Hard to narrow it down to one favorite, but a few are the Hot Fudge Malt (my own creation), Irish Cream, Duo of Silks and Crème Brûlée. Best-selling pies are Apple, French Silk, Cherry and Key Lime.

What makes our pies so good is that we make all of our fillings and toppings from scratch. We use real butter and gourmet cream; it adds richness to the pies. People can tell the difference between a pie made from scratch and one that's mass produced on machines.
What is it about pie that makes it so special?
I think pie is timeless. It will never go out of style. We all have those memories of our moms or grandmas making us pies when we were kids. I've always loved baking and when I found my niche here at Hubbard, I wanted to share that with the community and get people excited for dessert (not that people aren't excited for dessert)!
What do you like to do for fun? Vacations, pastimes, family?
My wife and I enjoy visiting Door County and we recently were in Jamaica for our honeymoon and would love to go back. We enjoy hiking, bird watching and checking out the stars at night. Surprisingly I enjoy cooking and baking outside of work as well, although I don't get a chance to do it as much as I would like to.

March Renewals
alphagraphics Middleton

American Girl Brands


Bachmann Construction Co.

Bergstrom Chevrolet of Middleton

Blackhawk Country Club

Camelot Interiors, Inc.

Camping for the FUN of It

Capitol Bank

Cousins Submarines Inc.

CPU Solutions

Culver's of Middleton

David F. Grams & Associates

Electronic Theatre Controls

Envision Information
Technologies LLC

First Weber - Farra

Fleet Feet Sports Madison

Food Concepts, Inc.

Friends of Henry Vilas Zoo

Geisking Public Relations

Globe University

Good Karma Broadcasting dba ESPN Madison

Infinity Martial Arts

Isthmus Eye Care, S.C.

Kjorlie Law LLC

Knothe & Bruce Architects

Latitude Graphics

Loichinger Advantage

Madison Community Foundation

Madison West Towne
Middleton Rotary Club

Middleton Senior Center

National Mustard Museum
Natus Neurology Incorporated

Parks Electrical Service Inc.

PKK Lighting, Inc.

PlayN Wisconsin

Ripp Sewer and Drain Cleaning

Rural Mutual Insurance Company

Springs Window Fashions

State Bank of Cross Plains

SupraNet Communications

Tanners Bar & Grill

The Nitty Gritty

Tweedee Productions

Upper Iowa University

Virtual Business Edge

Weed Man

Welton Enterprises, Inc.

Celebrating Middleton Chamber Anniversaries

5 Years
Natus Neurology Inc.

10 Years
ALTUS Commercial Real Estate
Parks Electrical Service

15 Years
CPU Solutions

Thank You for your continued support!