April 2017

Our next PD event: The Gold Standard for Crisis Communication
How Maple Leaf Foods navigated one of the hardest  crises  imaginable: The Plan Covers Day One. 

Leading to human tragedy of illnesses and deaths, it’s difficult to forget the 2008 listeria outbreak in Canada linked to cold cuts from a Maple Leaf Foods plant in Toronto, Ontario. The company’s reputation was on the line as contaminated meat products were recalled.Read more.

When: Thursday, April 20th, 2017 – doors open at 5:30 p.m., presentation 6 p.m. to 7 p.m.

Where: Pathways Skill Development, 205 Horton St E.

Tickets: $
35 for Non-Members, $25 for Members, $20 for Students.
Hot and cold refreshments will be served.

RSVP. Registration closes on Tuesday, April 18th at 3 p.m.
Register now: https://www.karelo.com/enter_res.php?&BID=187&Ev=17162

2017 Virtuoso Awards Celebration is almost here!

Join us for the best communications party of the year! The annual Virtuoso Awards Celebration is a fun opportunity to mingle with colleagues and friends, recognize Virtuoso award winners, and celebrate our professional community.

This year’s event will take place on June 1 at the Brookside Banquet Centre. Did you know this is where IABC London hosted the very first Virtuoso event 22 years ago? We are excited to take the awards back to their roots! 

Last year’s sold-out event received an IABC Chapter Management Award of Excellence and we are sure this year will once again be an evening for everyone to enjoy. 

You can purchase tickets here starting on April 24. Mark your calendars and make sure to get your tickets early before they sell out! 

Calling all communicators

Join the IABC London Board of DirectorsBoost your resume. Make new connections. Nominate yourself. Volunteer now.

IABC London is looking to add a few volunteers to our 2017/18 Board of Directors. There are many benefits to sitting on the Board and volunteering is a great chance to put your stamp on your local IABC chapter.

The time commitment for volunteering on the Board varies by position but averages about ten hours a month. We are looking for a minimum of a one-year commitment, two years preferred. The Board currently meets the first Thursday of every month. Portfolio meetings are arranged by each Director.

Here are the positions currently available:

Communications Director

  • manages the Communications portfolio and the Communications liaison team
  • develops, implements and evaluates the annual communications plan
  • tracks and measures the communication portfolio over time

Virtuoso Director – Celebration

  • responsible for the Virtuoso committee
  • manages the Virtuoso awards celebration, the region’s premier event recognizing exceptional communications work

Virtuoso Liaison

  • supports the Virtuoso Director - Awards


  • ensures the chapter website is functioning and up to date
  • designs and supports ongoing maintenance of the chapter website which currently requires proficiency in HTML, CSS, and a good understanding of WordPress

If you’re interested in a new challenge and would like to get more involved with your IABC chapter, let us know. You can nominate yourself, or another member, and help guide our chapter for the 2017/18 year.

For more information, contact Jo Ann Johnston at IABCLondonPresident@gmail.com.

Last month's event in review: IABC Hearts Students – An evening of networking and storytelling by Kelsey Stanczyk
Students are told over and over again that the key to effective communications is storytelling. The IABC Hearts Students professional development event exemplified this practice. The event was held at The Taproot, a new meeting space above The Root Cellar in the Old East Village, and was structured to enable experienced communications professionals and students to share their stories and learn from one another.

Jeff Pastorius, Co-owner of On-The-Go Organics and The Root Cellar, opened the evening with a heartfelt talk about how his business has grown over time. Jeff started On-the-Move Organics out of his apartment and made deliveries using a bicycle. Since then, he has played an integral part in opening The Root Cellar, an organic restaurant serving local farm-to-table cuisine, and The London Brewing Co-Operative, a local micro-brewery.  Read more.

Meet April's featured member,  Sandra King Webster

Sandra King-Webster is celebrating 30 years as an IABC member this year, and her passion for the organization is as strong as ever.

“I've worked in healthcare, in education, at an agency, I've run my own business, and I'm in financial services right now, and while I like moving around and trying new things, IABC has been a constant in my professional development,” says Sandra. For the past 15 years, Sandra has been with London Life in various marketing and communications roles, and she is currently the associate manager of communications.

Read more.

Job Board
Volunteer Opportunity

If you're looking to reach a qualified group of communications professionals, consider posting a job on our Job Board. 

With an average click-through rate of 26%, our targeted e-blasts are the most effective way to get your posting into hundreds of inboxes. 

Being an IABC member has its perks! A discounted price of $130 will put your posting in front of the people you want. It also includes features on our website, Twitter and LinkedIn pages. 

For more information on how to post a job with IABC London visit our website here or contact Cassie Caranci, IABC London Job Board Liaison, at iabclondonjobboard@gmail.com.
About Connect

Connect is the monthly newsletter of IABC London. 
Feedback and news ideas are always welcome. 
Please contact Jackie Westelaken iabclondonconnect@gmail.com
Editor: Adina Chirita, iabclondoncomms@gmail.com