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Greetings,
For 13 months, Third World Newsreel and members of Color Congress — a network of more than 100 media arts organizations — collaborated on a series of eight case studies about documentary film marketing. And now, the findings are available for download — Color Congress has just released its comprehensive report on the Elev8Docs marketing initiative. Conducted against a backdrop of sociopolitical and financial upheaval that threatens the future of documentary film, these experiments revealed a hopeful picture of what we know in our hearts to be true — our communities are willing and eager to engage with and embrace documentary films that reflect the pluralistic truths they contribute to and live within.
We’re proud to have contributed to this effort as part of two experiments:
Experiment 1: Leveraging Digital Ads for Archival Films, which examined the impact of digital advertising on the online reach and engagement for three archival films that premiered over 15 years ago. As a result, the featured film, Iris Morales’ “¡Palante, Siempre Palante! The Young Lords,” saw measurable increases in viewership and renewed public interest.
Experiment 8: Restoring and Archiving Film to Spark Renewed Interest, which sought to understand how preservation and archiving could be used to create critical discourse and secure the film’s place within the film canon. The restoration and event screenings of “A Litany for Survival: The Life and Work of Audre Lorde” successfully led to increased attendance and recognition of this work among new audiences. For details on upcoming special screenings — including events by Anthology Film Archives, NewFest, Reel Sisters in the Diaspora, the Newark LGBTQ Film Festival, and the International Queer Women of Color Film Festival in San Francisco — visit our website.
We are also thrilled to announce the BPM Trailblazers Retrospective, honoring documentary makers Stanley Nelson and Marcia Smith, at The City College of New York, with an encore screening of “We Want the Funk!” Seats are limited, and we recommend reserving your seat ASAP.
Keep reading for news about film screenings, evening seminars, and industry deadlines for independent filmmakers working in social justice media!
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