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Alcopops—those sweet, flavored alcoholic beverages that resemble soda or juice—may look harmless, but they pack a punch. Their sugary taste and fun packaging can make it easy to forget just how strong they really are. For example: A 23.5 oz can of Four Loko at 12% alcohol contains the equivalent of about 4.7 standard drinks—in just one can! That’s more than many people realize, and it increases the risk of overconsumption, especially among youth.
To make matters more complex, these drinks are increasingly being co-branded with popular, youth-recognizable names like Dunkin’, Coca-Cola, Minute Maid, Mountain Dew, and Arizona Iced Tea. This kind of marketing blurs the line between non-alcoholic beverages and alcohol, making it harder—especially for young people—to tell the difference.
Popular examples of alcopops include:
- Twisted Tea
- White Claw Surge
- Mike’s Hard Lemonade
- Four Loko
- Simply Spiked Lemonade
- Mountain Dew Hard
- Arizona Hard Iced Tea
This Alcohol Awareness Month, take a moment to read the labels, talk with youth about these products, and stay alert to how alcohol is being marketed in new, appealing ways.
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