Dairy Farmers of Wisconsin heard the plea from farmers and consumers to work with retailers to stop limiting the purchase of dairy products.
Our outreach had early success with such retailers as Festival Foods lifting all limits at most stores in early April. Another strong partner of dairy farmers, Kwik Trip made a public promise to replenish stores more often so favorite products would always be available.
To go further, CEO Chad Vincent reached out to the Wisconsin Grocers Association to ask that all stores in Wisconsin lift the limits on dairy products. As a key partner in the food supply chain, our farmers needed their help. Teaming up with the Department of Agriculture, Trade and Consumer Protection, the combined effort helped national retailer, Target, eliminate the all-inclusive directive to limit milk and butter in their stores.
Some fluid suppliers offered more deliveries and a greater supply with each delivery to grocers to support our dairy farmers.
DFW heard the support for our dairy farmers throughout the supply chain. We continue to reach out to retailers who struggle to maintain the supply needed to nourish their communities.