APRIL STRATEGIES BRING MAY RESULTS
WITH TANNER FRIEDMAN
To kick off the summer, the top trending hashtag in business and politics circles, especially in Michigan, was #MPC19 for the annual Mackinac Policy Conference , a one-of-a-kind gathering of business, political and community leaders. We counseled nearly a dozen clients on their Conference presences, which included media interviews and networking introductions. We also work year-round with the Conference organizer, the Detroit Regional Chamber, on the Mackinac media operation, resulting in thousands of news stories and interviews. We are the only firm that sees this gathering from the inside and the outside. It’s never too early to talk to us about #MPC20, already scheduled for May 26-29, 2020.
  • For our 10th consecutive year, Tanner Friedman supported the MIU Men’s Health Foundation's annual Men’s Health Week activities and Run for the Ribbon 5K. The Foundation looks to our team to support sponsor strategies, annual messaging and themes, media partnerships and outreach campaigns to build relationships, generate awareness and promote men's health.

  • During April’s National Child Abuse Prevention Month, Methodist Children’s Home Society (MCHS) cut the ribbon on their brand-new Detroit office, aimed at combating child abuse and neglect. Our efforts shed light on this national health crisis and provided CEO thought leadership through a prominently placed op-ed. 

  • Realcomp, Michigan’s largest MLS, presented its annual Tools of the Trade Expo, welcoming more than 1,000 area REALTORS for a day of education and training. Our team provided on-site social media support to capture important moments and behind-the-scenes footage across Facebook, Twitter and Instagram. Our support expanded followers and engagement across platforms.
  • To support the next generation of public relations professionals, Team Tanner Friedman represented at the PRSA Detroit Chapter Strikes for Scholarships bowling event. Director Kim Eberhardt will serve as the 2020 PRSA Detroit Chapter President.

  • Our firm often leads the charge in positioning our clients for prominent award recognition. Recently, we helped Gleaners Community Food Bank, Lusk Albertson and Rebuild Group earn accolades as Corp! Magazine Michigan Economic Bright Spots, for efforts contributing to the economic advancement of our state.
  • When client LIFT (Lightweight Innovations For Tomorrow) and their engineering team designed a coupler to allow firehoses delivery of breathable air, water or foam simultaneously, we knew we had to help tell the story. Popular Mechanics agreed.

  • We collaborated with legal counsel to call attention to a court case, involving a high-profile party, using communications to support the litigation strategy. Our approach helped gain a story that ran on USA Today’s website, among other coverage, gaining attention for the attorney’s client and their points of view.

  • The Association of Marketing and Communication Professionals (AMCP) awarded Tanner Friedman two international 2019 Hermes Creative Awards, a strategic program platinum award and a video gold award, for our work with Gleaners Community Food Bank and Realcomp II Ltd, respectively.

  • Playworks Michigan believes every child deserves safe and healthy play. Our team went to work developing content, including blogs, press releases and award submissions, as well as implementing a newsletter, to build organizational awareness.

  • A national non-profit focused on granting wishes for children with life threatening conditions enlisted our firm to lead a local initiative that had us also serving as spokesperson to mediathis after recent travel cross-country to their Florida headquarters to provide overall messaging and marketing counsel.
  • Tanner Friedman welcomed students from Michigan State University to talk about sports and entertainment public relations with Kim and client Jamie Jakacki-Valdez of Feld Entertainment, both MSU alumnae. The pair shared challenges and opportunities specifically related to entertainment communications and facilitated a Q&A session with students.

  • A top editor at the Detroit Free Press asked Matt to write a piece for the business section of the newspaper and website about change communications: an example of how our work with clients can help teach best practices to some of the nation’s largest companies.

  • Crisis communications and strategic networking were among many topics discussed by Don and host Vanessa Denha on a recent edition of “It’s Your Community.” The show is broadcast each week over the Cumulus radio station cluster including Newstalk 760 WJR.

  • For the Tanner Friedman blog, Kristin underscored the importance of sharing nonprofit achievements through the lens of narratives that show, rather than tell, supporters how needs are met.
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