You're Going to Have a Really GREAT Year - Here's Why!
After a year of disruptions, it's nice to look ahead and see many positive things coming in 2021.

Demand will be really strong. Homeowners have money and want to spend it. Credit is easy to access at record low rates both for refinancing and home equity loans. Remind them what they need to buy - and that they need to buy it from you!

Home values are rising. When home values are increasing, homeowners are reminded to invest in their largest asset. Show them how they can enhance their landscapes.

Home construction is not keeping up with demand. Inventory of new houses for sale is at record lows, boosting both new construction and remodeling. This will drive even more demand for landscape services.

The outdoor living spaces trend continues to expand. They want their landscapes to be nice! Capture easy add-on sales for enhancements like lighting, WiFi controllers and much more. Show them what they need, and they'll show you the money.

The landscape bonanza continues. Let's maximize your success!

The Team at Aqua-Flo Supply
Aqua-Flo is Hiring! Check Out a List of Our Open Positions
Know a friend or family member who is looking to build a career with a fast-growing landscape / irrigation industry leader?

We're hiring for many positions throughout Southern California. Visit our website or click here for more information.
Grow Your Lighting Business with the FX Luminaire Technician Program
Looking for strategies to grow your lighting business or successfully bid for that next project? The new FX Luminaire Product Technician training program is now available for free through Hunter University.

Designed for professionals of all skill levels, this 10-course program covers the key benefits and competitive advantages of FX Luminaire products, essential components of a lighting system, and more.

What’s New with Hunter for 2021
Hunter has published a very handy update to their latest irrigation and lighting innovations for 2021.

This "What's New" product brochure helps keep you up to date during a time of social-distancing. There's a sneak peek at everything they have coming down the pipeline.
No Time to Plan? Organize Fast with a One-Page Turbo Plan
You really do need a roadmap to guide a wise and impactful marketing program. Otherwise, you can fall into the trap of “random acts of marketing”: intermittent and unplanned efforts that deliver poor results.

Focus on what's important!

Set two to three key goals. Know your marketing needs to accomplish. Make sure your goals are SMART (specific, measurable, attainable, realistic, timely). Consider creating goals around the “Five Ss”: selling (customer acquisition and growth); service (customer experience); sizzle (wow factor/ standing out from competition); speak (communicating and engaging with customers); and save (efficiency gains).

Then turn goals into action with these steps... Continue reading the whole article here.
Are You Using Automated Follow-Up on Quotes?
Even in a booming market, buyers can be slow to make decisions.

  • They get busy and sidetracked.
  • Many buyers don't know how to choose.
  • They're hungry for information to make smarter decisions.
  • They have trouble building trust with new contractors, particularly if they've had bad experiences in the past.

If you stay in touch and keep feeding them helpful information, they will learn you are the best choice.

Because salespeople and business owners seldom perform as much follow-up as they could or should, set up a program of automated follow-ups to stay in touch. You can build campaigns with Constant Contact or program your software to send the automated reminders.
There's a fortune in follow-up, don't neglect it!
Increase Sales from Existing Clients: Always Offer a Lighting Option
You'll sell more lighting when you promote it! Customers are ready to buy landscape lighting - sales are up over 300% in the last decade.

Consumers are more familiar with the benefits of outdoor lighting than ever before and want it in their landscapes. They will "add it on" when a professional proposes it as part of their overall project. It’s a desirable upgrade that extends the use of outdoor living areas after dark.
 
Always offer a lighting option. The contractors who do best with lighting are the ones who offer it with every project.  Persistence and repetition pay off. Experienced pros know that even if only 2 out of 10 customers say yes, they've increased their sales up to 20%. Whether they're installing plantings, irrigation or performing lawn renovation, successful pros never fail to propose lighting.