APRIL 2016                       Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr
Campaigns made easy
Join IABC London and Northern Commerce as we partner with Fanshawe College to learn more about the changing landscape of PR, marketing and outreach.

As we all know, the shift to digital and online marketing brings new and exciting methods for reaching the right audience in the right place at the right time - so what better way to learn about this shift than over lunch with IABC London?!

On April 27th, Northern Commerce VP Strategy, Larry Lau, will chat with us about how to best propel your brand's message. 

When: Wednesday, April 27, 2016
Time: 11:30 a.m. - 1:00 p.m.
Where: Fanshawe College - Downtown Campus; Mezzanine Lounge space
Tickets: $35 Student | $40 Member | $50 Non-Member

Register online here, or click here to learn more!
We have plans for you on June 16th
Mark your calendars for the 2016 Virtuoso Celebration - Thursday June 16!

Entries submitted? Check! Looking forward to the Virtuoso Celebration in June? Check!

But wait!  Coming soon to a device near you - from the creative minds at WARPAINT Media comes a brand new look for the Virtuoso Awards! Make sure you bookmark  www.virtuosoawards.com  to see what our new look is all about. Keep an eye out for our full reveal soon.

In the meantime, mark your calendars! The 2016 Virtuoso Celebration will be held Thursday, June 16. The Celebration is a great opportunity to mingle with colleagues and friends, recognize Virtuoso award winners, and celebrate our professional community.

Read more.
Meet our feature member Anthea Rowe of Anthea Rowe Communications
By: Carolyn Biskup, 2016 Communications Committee member

About Anthea

Anthea Rowe is an award-winning communications professional with 
Anthea Rowe headshot experience in the private, public and non-profit sectors and owner of London-based communications firm - Anthea Rowe Communications. She's passionate about community rel ations and corporate social responsibility as a strategic function of communications, and vie w s the role of communications as a valuable w ay to strengthen brands, gain loyal customers and make a positive impact on the world.

Because of her diverse career in communications, Rowe has been exposed to many parts of organizations and believes that's one of the benefits of her career path. "Communications work up and down, across departments, inside and outside their organizations. It's exciting to see all the moving parts," says Rowe.

Read more.
Rediscovering the fast-paced world of Public Affairs with Keith Marnoch, ABC
Naila Abdullayeva, 2016 Communications Committee member

In a world of perpetual connectivity and instant communication, staying ahead of trends and on top of current events are essential skills for today's communicator. We spoke with Keith Marnoch, Director of Media and Community Relations at Western University and he provided some insight into his fast-paced world of Public Affairs.

A Public Affairs practitioner is considered to be the media expert in most institutions, with responsibilities ranging from media outreach, to issues management and crisis management. Every day presents something new, and a practitioner will find themselves in situations where they are expected to perform under pressure.

"These situations can be the most rewarding, as they put the practitioner's abilities to the test," he says."The biggest challenge I think practitioners face is the range of responsibilities they are expected to balance in day-to-day tasks. I spend a lot of time trying to see into the future.I have to determine when a story will get the best play, hope people react to it, and try to keep stakeholders up to date in a timely fashion."

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IABC London. Brand. New.
Jo Ann Johnston, IABC London President-Elect

IABC has a new look and now IABC London does too.

The new brand was officially launched at the June 2015 IABC World 
Conference - the first re-branding initiative for the international organization in its 45-year history.
But just like any brand, the new look is about much more than a new logo. It is a restatement of the values IABC shares with you, its members.  IABC connects members to ideas, job opportunities and people through profe ss ional learning and a culture of sharing. With thousands of members worldwide, representing diverse industries, sectors and disciplines, we are a community of knowledge, experience and support.

Having said that, the new logo is the identifying mark of the IABC brand and the redesign of our own chapter logo was carefully considered.

Read more about these exciting new changes here.
Get Involved.
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Join Us.
Learn more about our valuable member benefits and why you should join.

Find Your Calling.
Find out the benefits to post job opportunities with IABC London.Learn more.

About Connect
Connect is the monthly newsletter of IABC London.
Feedback and news ideas are always welcome. Please contact Meghan Matthies, iabclondonconnect@gmail.com.

Editor: Andrea Lukac, iabclondoncomms@gmail.com 

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.