Welcome to the April edition of [R]esource Toolkit.
APRIL: Let's Make Unfair Housing, History
This month is a great time to:
  1. Check yourself
  2. Educate yourself
  3. Hold yourself accountable
  4. Because That’s Who We R®
REALTORS® work against the clock to sell homes in the fictional town of Fairhaven, while confronting discrimination in the homebuying process. You'll also walk in the shoes of a homebuyer facing discrimination, and receive customized feedback to apply to daily business interactions.
Get started by visiting fairhaven.realtor to explore the fictional town of Fairhaven and assess how well you are adhering to fair housing principles.

REALTORS® Commitment to Excellence Challenge
Complete the REALTORS® Commitment to Excellence Challenge by earning your REALTORS® Commitment to Excellence (C2EX) Endorsement. C2EX is a way to take your professionalism and service to the next level.
C2EX empowers REALTORS® to evaluate, enhance, and showcase their highest levels of professionalism. It's not a course, class, or designation—it's an Endorsement that REALTORS® can promote when serving clients and other REALTORS®. C2EX is a Code of Ethics training equivalency.

The Color of Law
A Forgotten History of How Our Government Segregated America
In this groundbreaking history of the modern American metropolis, Richard Rothstein, a leading authority on housing policy, explodes the myth that America's cities came to be racially divided through de facto segregation. The Color of Law incontrovertibly makes clear that segregation-the laws and policy decisions passed by local, state, and federal governments-that actually promoted the discriminatory patterns that continue to this day.

That's Who We R
The core message for 2022 is “the Difference is Real”, demonstrating REALTORS® working at a higher standard than non-member agents. With a fully-integrated media mix of TV, radio, steaming video, digital audio, social, and search, the ads highlight how consumers benefit from REALTOR® expertise and ethics.
For members interested in sharing out That's Who We R campaign assets via social media, the best way is to download the free NAR version of the Photofy app. There you can personalize and easily share That's Who We R assets in just a few taps.

The NAR+Photofy app allows you to easily personalize and share the "That’s Who We R" campaign assets on your social media accounts.

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