January 2018

Event Technology Takes to the Air
Will You Use Drones in Year?

Technology has changed the way we plan and execute business
events but now technology will give us a bird's eye view of our attendees.

One of the top trends to emerge for event management for 2018 is the use of drones to capture the event experience. Tech savvy marketers are seeing the benefit of taking to the air to capture an aerial view of the event, the attendees and the grand scale of the experience. Drones also give business leaders the opportunity to stream their event live - video images will send your event viral - across the globe. 

Imagine having a pictorial record of your event from the roof. What a great way to showcase the scope of your event. Using a combination of traditional photography and video add depth to your event.

Here is a floor view of the venue that focuses on the beautiful exhibits and signage. 

Here is a view from above to showcase the attendees.

Before you are sold on using drones for your next event, make sure you research the flying requirements. 

Know Before You Fly offers extensive information and resources to make sure you are using the drone in compliance with FAA regulations. Here are just a few of the requirements:

Remote Pilot requirements:
  • Must be at least 16 years of age
  • Must hold a remote pilot airman certificate with a small UAS rating or be under the direct supervision of someone holding a remote pilot airman certificate
  • Must pass the applicable Transportation Security Administration (TSA) vetting
Drones are a great addition for outdoor business, sporting or entertainment events. Aerial views capture the venue before and during the event showing attendees and prospects the beauty and scope of your event. 

They are also a great addition to indoor events. Richard Reid, vice president of business development for Freeman , a meetings management company, uses drones for a variety of event management reasons:

"We can capture how everything is built out in a space like banners, signage and sponsorships," he says. "It captures the essence of an event, and those who have used drones for this purpose have declared it well worth the money they've spent to attract exhibitors." (MeetingsToday.com)

Managing a successful corporate event requires more than just choosing a venue and selecting a date. Along with technology usage and menu selection, it starts with exhibit displays and signage and that is where the large format digital printing experts at E&E can help. 

Interested in learning more about the event management services available  from E&E? Give us a call.

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