"I'm sorry we missed entertaining at your event
this time, but thanks anyway for giving me $50."
That's how I ended many of my early phone calls.
These used to be my all-time favorite calls.
Well, no, I probably never said this out loud,
but I used to think it every time I hung up.
Way back in the 1970s, I was just starting out
and knew nothing about running a business.
Then I learned how to track my "numbers".
It was just to keep an eye on how I was doing.
I kept whatever worked and changed whatever didn't.
You're doing this too, right? We all do.
In those days before email, I telephoned a lot.
I noticed that I was booking the band every 8th
phone call, and our average fee was $400.
Do the math. I was making $50 per call.
I almost believed that if I wanted to make $500
in one day, I just needed to make 10 calls.
Still it felt SO good to remind myself each time.
Wouldn't you love it too?
Do you track YOUR numbers at all? It gives you
an interesting picture of your business, right?
One-sided, maybe, but useful, if you're cautious.
These days I have a new favorite phone call.
It's much better. It ends something like this:
"Thanks for calling. Great talking with you.
I look forward to entertaining your guests,
and I'm glad you found us on your planner's
Recommended Vendors List."
I LOVE these Recommended Vendors Lists!
Whatever you're involved in, I bet you have a list,
and I bet your clients love using it, too.
For them, it makes finding services easy and effective.
(BIG TIP for brides-to-be and wedding & event planners)
For me, Vendors Lists are the TOP reason brides-to-be,
wedding coordinators, and event planners call us.
Many SF Bay Area facilities and event planners
include us in their Recommended Vendors lists.