The Hudson Valley Gateway Chamber's August 2024 Nonprofit Newsletter

The Nonprofit Committee brings you a newsletter once a quarter that focuses specifically on the issues confronting nonprofit organizations including an educational article and highlighting Hudson Valley Gateway Chamber member nonprofits.

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Achieving Social Change through Unlikely Bedfellow Alliances

 

Chamber member Sharon Rubinstein’s partnership, RubiSparks Communications, has an ongoing blog that addresses various aspects of communications strategy, particularly for those wanting to promote a cause. In this piece, she talks about the merits of using a broad coalition with very different constituent members that coordinate their communications.


Are you an “Innie” or an “Outie?” Or Both?


by Sharon Rubinstein

Asking whether you’re an “innie” or an “outie” isn’t about belly buttons. The serious question: If you want social change, how do you want to go about it? Are you an insider or an outsider? Is your cause using both insiders and outsiders in a common movement?


Individuals and groups voicing similar concerns often operate from very different starting points, but it's possible for them to unite around joint themes, messages and hashtags. In fact, one could argue it’s vital. An insider-outsider strategy is characteristic of some of the most effective transformational movements. There are different kinds of power, and different ways to influence those who have power.


Larry Kramer, who in 1987 founded ACT UP (the AIDS Coalition to Unleash Power), is credited now with saving many lives by being disruptive and relentless during the early days of the AIDS crisis, when public health measures to combat the disease were lagging. He was singular, but he did not act alone. The slogan, “Silence=Death,” was the product of an art director considering imagery and words to convey the crisis, and it became a broader watchword. 

The mainstream groups that Kramer criticized became galvanized by his force and movement-building. One of his earliest salvos was telling men assembled at a Lesbian and Gay Services Center event in New York that they would be dead within five years if action weren’t turbocharged — and the fuse was lit. ACT UP was born two days later.

The organization was laser focused on eliminating red tape that clogged the pipeline of new AIDS drugs, and increasing funding and research. Within ACT UP (though later splitting from it) there was a small group called "The Science Club" that focused on medical advances, and they successfully pushed to make clinical trials more readily available to those facing death.


Kramer and Dr. Anthony Fauci (who was lead scientist investigating AIDS at the National Institutes of Health) were seemingly at loggerheads when ACT UP was new in the late 1980s, but eventually Fauci publicly recognized the critical impact Kramer had as an activist. “He was a firebrand who brought attention to things. He was totally abrasive, confrontational and theatrical. He didn’t care who he offended because he felt he was doing the right thing,” Fauci wrote in a recent tribute to his old adversary and then friend.


But, Fauci said, Kramer got things done.  


Confrontation, boycotts, marches and civil disobedience are all tools of outsiders, and these approaches often attract media attention that produces pressure. Eventually, insiders from mainstream nonprofits, or those who had jobs on Capitol Hill and within successive administrations, worked in concert with the entire continuum of movement figures to make real breakthroughs in research and funding on AIDS. 


Kramer was a unique figure, but his approach echoes some of the strategies used in the civil rights movement, and in the early 20th century labor movement. It is also a touchstone for some of today’s causes, whether climate change, racial justice or gun violence. What place do you want to occupy on the continuum, and with whom will you make alliances? Are you including people directly affected, community activists, scholarly researchers, established advocates and advocacy organizations, as well as policy makers? All have a role to play.


For grand transformations, a push from outside may be the precipitating factor that finally gets change moving, but to solidify important change, legislation and appropriations are capstones. Where are you on your journey, and who travels with you? 


Sharon Rubinstein is a member of the Hudson Valley Gateway Chamber of Commerce and Partner of RubiSparks Communications, an organization that works with nonprofits to craft their communications strategy and messaging to buoy their cause. 

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The Nonprofit Committee serves as a resource for ongoing professional development and as a forum for sharing best practices. The Committee provides meaningful opportunities for nonprofit staff, managers and board members to come together to collaborate.


Committee Chairperson

Lucille Geraci-Miranda

Geranda Projects


Committee Members

Lynn Amos, Fyne Lyne Ventures

Mary F. Foster, HVH2O and The Field Library

Chereese Jervis-Hill, Events To Remember

Tim Warn, Civic Member

Justin Wingenroth, The Dance Conservatory