Are You Driving Backward?, "Love + Work" and Building a Winning Brand with Bernie Mullin

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May 2024 Newsletter

FEATURED ARTICLE

Are You Driving Backward?

by Tim Fulton

Next time you are driving your car, note how much time you spend looking forward versus looking backward in the rearview mirror. My guess is you spend the most time looking forward. What if it was the opposite? Can you imagine driving a car and looking in the rearview mirror almost the entire time? It would be like driving backward. At some point, you would probably crash your car.

How about your business? How much time do you spend looking forward versus looking backward?

Most small business owners have a set of financial metrics, Key Performance Indicators (KPIs), that they look at regularly. These numbers may include sales, profits, cash flow, receivables, etc. These are all good metrics to track your company's past financial performance. Analyzing these lagging KPIs is like looking in your car's rearview mirror.

What about the future? What metrics do you look at that point at what’s approaching you?

Tim Fulton

President, Small Business Matters

FEATURED PODCAST

Dr. Bernie Mullin is a globally recognized management and marketing consultant and speaker, renowned for his unique approach to sports marketing. Co-author of the book “Sports Marketing,” Bernie's career spans over 30 years as a chief executive or senior director in prominent organizations in professional sports, collegiate athletics, and entertainment venue operations. His focus on start-ups and turn-around situations has led to the development of winning organizations on the field, court, and ice, and the creation of sustained peak-performing organizations on the business side, achieving unprecedented levels of success.

In his distinguished career, Bernie has received numerous additional honors and recognition including being dubbed “The Guru of Ticket Sales” by Sports Illustrated in 1993, “The Pirate of Profitability” in 1986 by the forerunner of the SportsBusiness Journal, and being named the Boy Scouts of America “Peach of an Athlete Award” recipient in 2008. Bernie is also the Founder and Chairman of The Aspire Group which works with its partners to maximize organizational effectiveness and grow revenues and attendance. Under Bernie’s guidance, the firm generates over $200 million annually in revenue and has served 200+ brands and properties across 11 countries and three continents in 17 different sports.

LISTEN TO PODCAST >

MASTERMIND GROUP

Hosted by former Vistage Chair and SBM President Tim Fulton, the SBM MasterMind Group enables small business executives to work virtually with growth-minded peers to hone their leadership skills and prioritize their most important weekly action items. The MasterMind Group offers each member the following:

A weekly one-hour virtual group meeting
Quarterly one-to-one individual coaching sessions
An annual group retreat
Ready access to a growth-minded peer group

All for the small investment of $295/month!

Mastermind group member Mary Ritz shares her experience...

To learn more or to join the SBM Mastermind Group,

contact tim@smallbusinessmattersonline.com

BOOK REVIEW

Love + Work by Marcus Buckingham is a refreshing departure from traditional business literature. In this insightful book, Buckingham beautifully explores the intersection of love and work, challenging conventional wisdom and offering a new perspective on how to thrive in both areas. Drawing on his extensive research and personal experiences, Buckingham argues that love is not just a personal matter, but a powerful force that drives success in business.

He emphasizes the importance of fostering meaningful connections, embracing vulnerability, and prioritizing human relationships in the workplace.