Are You Fishing In The Best Pond?

Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide!

1 August, 2025

Greetings from BBI: Third quarter is here! Are you ready to end 2025 on a high note? Give us a call. We help you to raise revenue!

What Clients Are Saying About BBI:

"Thanks so much for the insightful presentation to the Alabama Broadcasting Association members. Even with my years in sales, I gained new knowledge and valuable reminders of effective strategies. Understanding the fundamentals of selling broadcast advertising is so important for anyone building their career in this industry."

Terry Barber

Little Engine Broadcasting

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".

Pat has five times been named one of Radio Ink's Most Influential Women in Radio

Are You Fishing In the Best Pond?

Time to change your strategies

I ran across an email I received some time ago from a sales manager in LaSalle, Illinois. Mark Lippert has been with that company for many years. While taking a break on vacation, he shared with me some of the valuable sales lessons he learned while fishing. I think they apply now more than ever.

The Things Fishing Taught Me About Sales:

Keep paddling. If you stop, you will only go one way.
The small and easy-to-catch fish are near the shore. The "BIG FISH" are in much deeper water and require more time.
Often, you have to cast a lure to a fish many times before he bites.
Some fish require that you cast a "different" lure to them before they bite.
Some small fish will grow up to be "BIG FISH".
True fishermen don't complain or stop casting when the fish aren't biting. They fish even more!
Some fish contain more bones than meat and are not worth the effort to fish for.
The most successful fishermen are educated about the fish they are going to fish for.
The fish that put up the biggest fight are ALWAYS the most fun and rewarding to catch.
There are plenty of fish in the water!

Let's go fishing!!!!!!!

Thanks, Mark, for the great reminder! Think you are out of fish? Change your pond. Get those fishing poles ready!

Happy Selling!

2025 Is Moving Rapidly Along!

I'm always interested in how many stations utilize programming consultants, invest in their technical plant, but do not feed their sales staffs. In today's competitive environment, we need to sharpen the skills of everyone on staff, both the new hires and those who have tenure. Our business has changed. Our clients' businesses have changed. We must be better to continue to thrive and to assist our clients in thriving.

Bryson Broadcasting International serves clients in two ways. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials.

We also assist in hiring by interviewing and testing applicants to get you the best clay possible.

It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.

To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Succeed in 2025 with strong momentum and A+ players!

Words to Live By ....

"If we do not change our direction, we are likely to end up where we are headed."

Chinese Fortune Cookie

A "Must" For Your Sales Library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!

Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

BBI Welcomes Team Radio and Team Radio Marketing Group!

The Group!

Getting to know the group. How many sheets would YOU take?

Bill Coleman CEO/President of Team Radio and partner of Team Radio Marketing Group

Darrel Dye General Manager of Team Radio and President and General Manager of Team Radio Marketing Group

We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,

or call us at 918.810.3068.

For more information about BBI, click here.

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