Remember how in high school you sometimes were faced with choices, and how you selected could either make you more popular or more respected? Seldom could you achieve both at the same time. You know that saying: "Be careful about following the masses because sometimes the "m" is silent.
Who would have thought that your professional life could present the same kinds of challenges?
The blogosphere in fact does often make people choose. You can opt to post on a topic that you are sure will be popular, or you can focus on something that may not get you a ton of traffic, but it could earn you some credibility. Which do you choose? You can read more about this
Wednesday's post was inspired by the "Never Trump" contingent at the 2016 Republican National Convention. Don't worry, this post doesn't get political. Several commentators discussed why this effort failed. A fair amount of people were behind the idea of "Never Trump," but what the group did not answer was, "OK, then what? Who?" Similar issues can arise in marketing. It's easy to say, "That doesn't work" or "I never want to try that." If you fail to offer a viable solution, however, your company can end up doing nothing, and everybody loses. You can read more about that