Unlike accounting, graphic design is one of those skills that is subjective to the person's eye, or as one would think. But there are rules that we have learned over the years to make designs, logos, ads, websites, and other marketing materials work.
Yes, people have brought us some great ideas for design, and some we have to politely change the whole concept. The beauty may be in the eye of the beholder, but subconsciously the brain may wander off from your intended results when looking at a piece.
Here are some mistakes to keep in mind when you are preparing to convey your graphic design idea to your marketing department: