Another week, another $ - we hope... what a tough year, it is starting out to be... January was great - February pretty quiet! It isn't that businesses are not spending, they are just being vary cautious about what they are spending on - and individuals as well. Now more than ever you need to know what your customers are looking for - and what they are really buying. Price is not always the decision-point... Are you stuck? Maybe the information below will give you what you need to move forward!
You Don’t Know What You Don’t Know
There’s a phrase one of my clients says all the time: “You don’t know what you don’t know.” And she's right. Sometimes, when you’re too deep in your own business, it’s hard to see what’s right in front of you. You get stuck in the same patterns, repeating the same strategies, assuming the same things, because that’s how it’s always been done. But what if that approach is holding you back?
I’ve seen it time and time again: a business owner spinning their wheels, wondering why they aren’t growing. Then, an outside perspective comes in - someone who isn’t bogged down by the day-to-day, and suddenly, opportunities become clear. Small tweaks lead to big results. It’s not magic. It’s a fresh set of eyes, asking the right questions, pointing out things that were invisible before.
The Power of an Outside Perspective
The truth is, no one can see their own blind spots. Even the best business owners, the smartest marketers, and the most strategic thinkers benefit from an outside perspective. When you bring in fresh insights, it’s like turning on a light in a dim room - you start to notice the gaps, the missed opportunities, and the untapped potential hiding in plain sight.
A Gift to Get You Started
I’ve been working on something exciting behind the scenes (more on that soon), but in the spirit of not keeping everything a secret, I want to offer you something valuable right now. My Market Insights Course (which is usually paid) is yours free this week.
Why? Because understanding your market, your competitors, and your customers is the first step in gaining clarity. If you’re missing opportunities, if you’re stuck, if you feel like there’s something more for your business but you can’t quite see what it is - this is for you.
Get Instant Access
Click below, and I'll grant you access to the Market Insights Course - no strings attached. Just a way to help you gain clarity and maybe, just maybe, spot the one thing that could change everything for your business.
YES, GIVE ME ACCESS (this link will take you to the course page, click the BUY NOW button, complete the information and use PROMOCODE: MI100 for a 100% SAVINGS.) Do me a favour A) don't share the code, and B) leave a review when you're done the course.
And if you’re curious about what’s coming next (my “secret project”), stay tuned. You won’t want to miss it. 😉
Ready to start telling your story? Book a free strategy session with us today to explore how authentic storytelling can transform your marketing strategy, or simply reply to this email with your thoughts. Then scroll down to read our featured article for more valuable insights!
Enjoy! Have a great day, and if you have a question or comment - email me!
Be Bold. Do Different. See Results.
Debi
I've Got A Secret...
I've been cooking up something behind the scenes that could change the way you approach your business—if you're open to discovering fresh perspectives with just a small time investment each month. Can you carve out just four hours a month to focus solely on growth, untangling the day-to-day clutter from strategic insights?
The lesson here is simple: sometimes the breakthrough you need comes from stepping back and getting an external view of your business. What if a few dedicated hours could help you uncover hidden opportunities and spark creative solutions, without disrupting your entire routine?
If you're curious and ready to explore new ways to accelerate your growth with minimal time investment, stay tuned for more details coming soon. Trust me, you won't want to miss this secret opportunity to refresh your strategy.
Want in on the secret?
Join our waiting list now and be the first to hear when it's ready to launch.
How to Get Honest Insights from Your Customers to Improve Your Business
Your customers hold the key to your business’s growth—if you ask the right questions. Too often, business owners assume they know what their customers want, what’s working, and what needs improvement. But without direct feedback, you could be missing opportunities to improve or even losing customers without realizing why.
Here’s how to gather honest, actionable insights from your existing customers:
1. Start with the Right Questions
Don’t just ask, “Are you happy with our service?” That’s too vague, and you’ll likely get polite but unhelpful answers. Instead, dig deeper:
What made you choose us over a competitor? (Uncover what sets you apart.)
What’s one thing we could do better? (Identify areas for improvement.)
Have you ever hesitated to do business with us? Why? (Find friction points in your sales or service process.)
What’s your biggest challenge right now, and how can we help? (Opens the door to upselling or adjusting your services to meet real needs.)
If you could change one thing about our product/service, what would it be? (Encourages honest, constructive feedback.)
2. Offer Multiple Ways to Provide Feedback
Some customers will love a quick survey, while others prefer a casual conversation. Provide options:
One-on-one calls or meetings – Personal conversations often reveal deeper insights.
Short email surveys – Keep it under 5 questions for higher response rates.
Anonymous forms – Some customers will be more honest if their feedback isn’t tied to their name.
Social media polls – Quick, easy way to get customer sentiment.
3. Act on the Insights & Communicate the Changes
It’s not enough to just gather feedback—you have to act on it. Identify patterns in the responses and make necessary changes. Then, let your customers know:
"We listened to your feedback, and here’s what we’re improving!"
This not only shows that you value their input but also builds trust and loyalty.
The Bottom Line
Your customers already know what’s working and what’s not. You just have to ask. The key is to make it easy, listen with an open mind, and take meaningful action.
Want help figuring out what to ask and how to use the insights effectively? Book a free strategy session, and let’s get your business on the right track!
Microsoft Announces Skype is Finally Shuttering
I'm shocked at the news coming from Microsoft. (Once the greatest thing since sliced bread) - I can't believe it. It feels like something impossible is happening, like the dead rising or the Detroit Lions winning the Super Bowl. It's the...
Your website is the hub of your marketing - is it a Silent Seller or Just Silent? It should be generating leads for you. If it isn't - Book a call or meeting - we would be happy to have a conversation!
And that's all she wrote folks! I hope you received valuable information in this issue, please feel free to share with a friend or colleague.
Check out our marketing resources, and some of the websites we've built for our clients. Call us any time - we're always happy to help.
Not sure what you need? Book a consultation with one of our team? We'll provide valuable information throughout the strategy session to guide you on the right path... Don't worry, we won't sell unless you ask! Book a consultation today!
