June 18, 2020
CLIA Lodging Members Economic Relief Membership Plan

In addition to receiving a 20% discount on your annual membership dues, CLIA is offering a special management tool to reopen your hotel safely and effectively while complying with the state's COVID-19 mandate. This Worksite COVID-19 Prevention Plan provided by Conn Maciel Carey LLP is valued at $995.

Information That You Will Need To Re-open Your Hotel

The post COVID-19 standards and protocols for lodging properties to operate are very exacting. We offer two manuals to assist you in operating your property in compliance with the state's requirements and best practices from a guest relations point of view as well as regards employee relations and labor law.


"Ask the Experts" Conference Call
Friday June 19, 2020 at 1pm
Share your experiences in re-opening your property with your colleagues and experienced professionals who can provide guidance and useful suggestions.
Contact info@clia.org for dial-in instructions


For more information, email info@clia.org
CLIA Associate Member Economic Relief Offer
Save $250!

CLIA appreciates the support that our Associate members are providing the association and our members during this difficult time. To show our appreciations, we are extending a $250 discount on your annual membership dues. In addition we are offering special promotional opportunities to Associate members who provide COVID-19 goods and services. Return the application attached below with payment by June 30, 2020 to take advantage of this tremendous savings. ILIA Associate Members are also eligible to receive this discount.

Dear Industry Partners,

After the spring the California tourism industry has had, we should all take time to cheer the hopeful developments of the last weekend.

That first visitor waited for the Yosemite gates to open at 5 a.m. Thursday to enter and watch the sunrise over Half Dome.

Hotels opened across the state, after 52 of California’s 58 counties earned the ability to reopen large swaths of their tourism economy.

Napa, Sonoma, Temecula, Amador and El Dorado wineries cranked up their tasting rooms after getting the OK to serve – appointments preferred.

Tourists and day trippers felt comfortable heading to Tahoe over the weekend, and Tahoe felt comfortable welcoming them.

The San Diego Zoo hosted a “soft reopening” on Sunday, while preparing for the general public opening this Saturday. Disneyland will join them in reopening on July 17.

In Los Angeles, public health officials today are holding a teleconference for RV and campground owners in anticipation of the return of that important tourism segment.

Most beaches from Del Norte to San Diego counties are at least partially open.

San Francisco welcomed the return of outdoor dining after months of take-out only, and destination retail centers like Westfield San Francisco Centre and Stonestown Galleria have reopened. Other openings in San Francisco may be close behind.

Hotels, restaurants and other tourism businesses recognized immediately that surviving this pandemic would require difficult decisions. Significant operational changes were needed to win the approval from government and the trust of customers — and the industry stepped up, despite an impact on the bottom line. We are guaranteeing a safe and clean environment and protecting employees by limiting volume and some amenities but still providing excellent customer service.

California’s tourism industry, of course, must remain mindful of the health threat and not only maintain, but improve upon safety protocols. The pandemic will continue to test our resolve and creativity in the coming months. Many challenges remain.

While large meetings are returning in some states, it likely will be months before California can again welcome large events and conventions. Airlift is slowly recovering, but the return of the international market that has added so much in recent years will trail.

Visit California will ramp-up its in-state campaign and continue to emphasize safety, and encourage businesses, visitors and all Californians to sign on to the responsible travel code.

For now, we should raise a glass to a safe and successful future and celebrate what has been achieved thus far in what will be a long recovery process.

Resilience is a hallmark of California’s tourism industry, and that will serve it well in the coming months and years.

As always, thank you for your support and resilience during this time.

Dream Big!
Caroline Beteta
President & CEO
Myraline Morris Whitaker, CLIA Board Member is Honored by Pacific Coast Business Times

Myraline Morris Whitaker, CEO, Central Coast of California Hospitality has been named one of 2020’s Top 50 Women in Business by the Pacific Coast Business Times. The customary awards ceremony for this prestigious event has been delayed until December due to the COVID-19 pandemic.

"We congratulate Myraline for the recognition she has received for her leadership and business acumen. The CLIA Board has been fortunate to benefit from her participation on the Board and we are happy that her intelligence and foresight has been acknowledged with this award, " says Pravin Pranav, CLIA President.
REignite your business & REfresh your bottom line...

First webinar is June 24, 2020 at 11am PDT

The hotelREBOOT® Podference empowers hotelier's with a back to profitability business mindset in a marketplace with all new operational rules and customer expectations. Plus, industry vendors will learn how to best sell to hoteliers by understanding the newly minted rules of hospitality.
Unlike any ‘webinar’ seen thus far, the initial series of four interactive, engaging and entertaining events leverage live polling, real time audience interactions, myriad graphics and factoids combined with an entirely new structure focused on the themes of REdesign & REdevelop, REinvent, REfinance & REinvest, and REfuel.

Taking a fresh look at surveys amid coronavirus
by Charlie Stocker

For hoteliers that want to drive loyalty, there is nothing more valuable than understanding how guests experience their stays with you. Guest feedback provides both the qualitative and quantitative data that you need to ensure your amenities and service levels are in line with expectations and that your guests are happy.

When guests begin feeling safe enough to travel again, we know that their expectations and what they will be looking at will be different than they were just a few months ago. In today’s market, cleanliness and safety measures are likely to have a big impact on experience and how guests measure the quality of their stay.

Save 20% on California city and county posters with mandatory updates effective July 1, 2020.

Use priority code LP2E when you buy online or call (800) 331-8877.
Savings are good through June 30, 2020.

We Appreciate Our CLIA Sponsors
CLIA Discount 20% on monthly fees
CLIA Discount 5% on Workers Comp and other discounts and benefits
CLIA Discount on credit card processing fees - property specific
CLIA Discount 50% on all eproducts
CLIA Discount: 10% discount on initial fee plus 67% discount from $21 to $7 per room per month subscription
CLIA Discount: Free Employee Handbook Review and 10% discount on legal services
CLIA Discount: 10% discount on legal services
Donates 3% of all sales to CLIA members to CLIA Dollars for Scholars
CLIA Discount: 15% discount on Human Resource tools
20% Discount for CLIA Lodging Member
One Guest answering 3 questions in 10 minutes about California Hotels, Restaurants, Sports & Entertainment Venues, Travel and Tourism Markets
Click icon to hear Glenn's latest informative and entertaining podcast!
(916) 925-2915
1017 L Street #527
Sacramento, CA 95814-3805