Are You Ready for the Holiday Season?
We’re heading into yet another busy holiday season. Are you prepared?

During the holidays, people are brought together through shared traditions, emotions, and symbols. This creates a common language, breaking down other potential barriers to communication. In that sense, you can open the door to meaningful business and brand relationships.

But you need to go in with a plan. Many companies simply proceed one holiday at a time—transitioning smoothly from jack-o-lanterns to pumpkin pie.

Do you know if that’s the best approach for you?

Halloween might not be a big deal for everyone; your customers might just be looking forward to the kids coming home for Thanksgiving. In that case, you could lose out by spending a whole month on spooky ads instead of skipping ahead to the familial appeal of Turkey Day.

Maybe your audience isn’t focusing on the holidays at all; maybe they’re already thinking about 2020. Instead of emotional holiday messaging, you could be providing personal and professional resources for the year ahead.

It’s still essential to get to know your audience, rather than applying a one-size-fits-all strategy with the hope of appealing to everyone equally. Another trick is to try segmenting your lists. This can save you money and prevent people from seeing messages that don’t connect.

If you want to make sure you have a holiday marketing strategy that will resonate with your key demographics, contact us!
Mad 4 Our Clients
Pfeffersnaps® For All 
& For All a Warm Holiday Season!

If you have not tried Pfeffersnaps yet - not only are YOU missing out, but your clients might be too! Last year, Mad 4 Marketing gave elegantly packaged bags of Pfeffersnaps to many of their clients and received many warm thanks in return.
Please consider these sweet and spicy cookies for your client and employee gift giving this year. If you have not tried them yet, and would like to, reply to this email letting us know and we will make sure you get a sample!
Mad 4 Our Community
Members of the Las Olas Association are coming together to turn Fort Lauderdale’s iconic and historic boulevard pink to support Breast Cancer Awareness Month with a series of Pinktober-themed events and offerings. Pinktober partners also include the American Cancer Society’s Real Men Wear Pink, the Riverside Hotel and Spirited South Florida Real Men Drink Pink campaign.
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