Tricks of the Trade - DPMs
Find Meetings with Focus
Featured Meeting
Kent State Southeast Conference
Seek Out our Sponsors
November Exhibit Hall Lookout
Practice Partner Academy
Top 5 Clinical Sessions
Tricks of the Trade - Vendors
Clearing Out the Clutter
Speak Up Vendors
Meeting Progress Report
Tricks of the Trade - Planners
Just Say No
Meeting Calendar
Next 90 Days
Quick Tips for DPMs

Find Meetings with Focus
Sarah Breymeier
Have you been struggling to find meetings that really create energy, excitement, or reinvigorate your passion for your profession?

It makes sense; there so many meetings to choose from and it's hard to know which one(s) will result in an experience that truly impacts your practice. With that, I challenge you to create a strategy that guides you on which meetings to choose.

I've written about this subject a handful of times in different ways, so I don't want to beat a dead horse; however, for meetings to progress everyone needs to have more positive experiences. Part of that responsibility is on you. If you're choosing meetings that don't align with your practice goals and/or your personal strengths as a physician, then you're doing yourself a disservice by "going through the motions."

So - again, I'm not going to beat a dead horse, but I am going to remind you of the articles we've put out before regarding how you can become an active participant in whether or not you have a positive meeting experience. It starts by choosing the ones that make sense for you.

Happy Archiving....
Kent State 14th Annual Southeast National Conference
November 16 - 19, 2023
Lake Buena Vista, FL

*All KSUCPM continuing medical education is offered 100% in-person. There is no virtual offering for this event.
The Southeast National Conference sets itself apart with captivating lectures and special guests from the world renowned Cleveland Clinic.
Conference Schedule At a Glance (25 CECH Available)
Thursday, November 16
Wound Care
Surgical Hot Topics
Case Controversies
Friday, November 17
Limb Salvage - Cleveland Clinic
Saturday, November 18
Medical Errors - Infections
Risk Management
HIV Update
Sunday, November 19
Residency Symposium
Stay with us at the Walt Disney World Swan Resort for a Discounted Rate of $249!

Ideally situated between wonder and wonderful, leave the every day behind and enter a world of wonder and enchantment at the Walt Disney World swan Dolphin Resort. Located in the heart of the most magical place on earth, the Walt Disney World Swan Dolphin Resort provides a truly extraordinary backdrop for the Southeast National Conference. Beautiful, tropical landscaping, tranquil waterways and classic art and architecture work together to create a stunning landmark in the midst of one of the most spectacular places on Earth. An environment of elegance and sophistication awaits. 

Theme park transportation is available via bus, boat and a short walk to the Disney Skyliner.
Seeking Out Sponsors
Find Our Faves in Upcoming Exhibit Halls
We partner with some truly awesome individuals who seriously know this profession given their decades of experience. Do yourself a favor and get to know them!

They are amazing resources for industry updates, tips to elevate your practice revenue, and the science to improve your patient outcomes.

If you are heading to any of these meetings in November, please be sure to seek out our sponsoring partners:
Helping You Choose Strategic Partners for Your Practice
Treating the Adult Acquired Flatfoot with the Richie Brace:
Pearls to Assure a Successful Outcome

Presented By
Dr. Doug Richie
Breaking the Fungal Recurrence Cycle:
Importance of Disinfecting Footwear

Presented By
Dr. Bryan Markinson
Treating Warts & IPKs with Class IV Laser Therapy

Presented By
Dr. David Zuckerman
Achieve Optimal Outcomes Without Surgery for Ingrown Toenails

Presented by Bree Wright, RN, CFCN
Offloading & Early Intervention

Presented By
Myra Varnado, BS, RN, CWON, CFCN
Quick Tips for Exhibitors

Clearing Out the Clutter
Sarah Breymeier
The 2023 conference year is almost finished, bringing in a brand new year to revisit meetings you've previously attended and/or explore meetings you've never tried before.

It also provides the chance to employ a new booth strategy. If you don't feel like you've gotten the most out of your meetings this year (or previous years), then get to work on trying something different! I know it's easy to blame the meeting/organization... but that's out of your control.

There are a lot of ways to revamp your booth strategy, but have you tried this? Clear up the clutter and focus on a single product or service.

For some of you, that might not be of concern if you already only have a single product or service; but after years of roaming the exhibit halls, I've seen more booths than not have the entire kitchen sink plus some out on display.

Bottom line - it's overwhelming and it's not inviting.
I'm not making this stuff up...
According to Psychology Today,

  • Clutter bombards our minds with excessive stimuli (visual, olfactory, tactile), causing our senses to work overtime on stimuli that aren't necessary or important.

  • Clutter distracts us by drawing our attention away from what our focus should be on.

  • Clutter makes it more difficult to relax, both physically and mentally.
Knowing that, why would we continue to create a space that evokes these negative feelings and decreases the chances of coaxing in qualified leads?

I've had this discussion with a handful of exhibitors, and a common talking point or concern with removing several popular items from the booth is that, "current customers won't think we have it anymore."

Well... are you standing at the booth and physically able to simply answer that question? Yes.

Also - would it be possible to have those popular items on site, just not strewn all over the table, but underneath where all of your other materials rest until the meeting is over? Yes.

Finally; is the risk so extremely high that you can't try something new for one or two meetings?

Again, if you're not getting the results you want, then you've got to implement some new plans. Isn't it more risky to continue to employ strategies that have proven to not work?

Keep it simple. Keep it clean. Keep it focused.
Give your booth some space and give your potential new clients a breath of fresh air.
SPEAK UP, Vendors
Reflecting on Meeting Progress
I was going through some blog archives and found one from October 2020 that discussed what some of our trusted and experienced peers/exhibitors thought about investing in meetings and what they hope to achieve from them.

Below are the comments and we'd love to hear from you regarding whether meetings have progressed, regressed, or seem to have stayed the same when it comes to these topics over the last three years.
"For us, the Return on Investment for an exhibit hall booth is greater than that of a print ad because it allows us more engagement with our audience plus actual lead information we can follow up on."
Would you rather spend on advertising (print or otherwise) or a face-to-face meeting today?
Advertising is the better investment for us these days.
Face-to-face meetings is where we find stronger ROI in comparison to ads.
"We would love to see meetings include a vendor showcase breakout where exhibitors could present and demo their products and services to attendees."
This is something we've seen come to life in the last 3 years... but is it resulting in ROI?
Yes; product theaters have been a strong investment for us.
No; they haven't produced the results we were hoping for when we tried this.
We haven't participated in a product theater.
"We lean toward exhibiting at meetings that offer after hours networking events that include exhibitors."
Have you found meetings providing more or less networking events mixing DPMs and vendors?
It seems like it's about the same as it always has been.
There seem to be more networking opportunities at meetings these days.
I remember there being way more networking opportunities in the past.
“Our strategy recently has been to focus on meetings that have a strong and active social media and web presence"
Do you feel meetings do a strong job at creating awareness for exhibitors on social media?
Yes; the meetings we exhibit at always give us a strong web presence.
No; it's usually just a simple listing and/or logo on the exhibitor webpage.
I haven't noticed one way or the other.
Click below to see industry events for upcoming months.
Quick Tips for Meeting Planners

Just Say No
Sarah Breymeier
As I was typing up the Featured Meeting article at the beginning of this newsletter, I took special notice to:
*All KSUCPM continuing medical education is offered 100% in-person. There is no virtual offering for this event.

It got me thinking about conversations I've had throughout the last couple of years with meeting planners and organizations that, for the most part, don't seem to want to provide online credits, but are continuing to offer hybrid meetings.

So, now I'm asking, why???
If you don't like the idea of having online credits - then don't.

If your organization's leadership is in agreement that the best way to learn and truly have a meaningful educational experience is in person, then go with your gut and eliminate the online portion of your meeting(s). Hold your ground and just say no. There are plenty of options for DPMs to get their CMEs online; you don't have to be one of them.

If you feel you are not delivering the educational experience you know is crucial to your event with online lectures - then axe them!

Additionally, we know from three years of exhibitor feedback that they are not going to invest heavily in online sponsorships. You know better than anyone that when sponsor dollars are down, running a meeting that is already stressful, just became nearly impossible.

Am I saying don't have online credits? No.
I'm just saying... you don't have to. presents information about upcoming podiatric events, featured podiatry vendors, exhibiting and travel tips, and more!

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