Are You “Spooked” by a Winter Sales Slump?

October can truly be the start of a spooky season for service-oriented companies.

Some businesses sell products—and they might look forward to seeing their sales surge during the holidays. However, if you provide services—there’s a good chance that you’re used to seeing your revenue take a sharp dive in Q4.

There are a few reasons for this:

Companies see their budgets dry up toward the end of the year
People get busy with the holidays or go away on vacation
It seems easy to put big projects and commitments off until the new year

If you’re anticipating a scary sales slump around Halloween, there are a few things you can do.

We advise our clients to think about outreach that will help them maintain their relationships with clients during slow months—rather than market to them when they simply aren’t in the mindset to commit. 

An aggressive approach can sour the relationship you’ve been building all year, while a gentle touchpoint can keep you top-of-mind when they’re ready to reinvest.

For example, don’t wait until December to share “seasons greeting” cards or gifts. These might get lost in the mix when everyone else is sending their year-end mail. If you send something now, it will stand out and make a real impact. If it inspires an email or call, you have a chance to start a real dialogue—and maybe even fit in some extra business before end-of-year.

We also suggest marketing toward 2021. There’s low stakes, and it’s easier to get a commitment. It doesn’t feel pushy, but it does open the door to a productive conversation.

For more ideas about “maintenance marketing” in Q4, don’t be afraid: Give us a call today!
Mad 4 Our Clients
We are so excited to be working with another municipality in Broward County, The City of Miramar. We have been steadily engaged in activities such as branding, collateral development, video scripting, and the promotion of individual commissioner initiatives!
Mad 4 Our Team
We are excited to welcome the newest addition to our team, Rocio Goycochea. Rocio is our new Communications Coordinator who will be supporting account management on several key accounts. Her marketing background and attention to detail are sure to keep us all organized and on track. Welcome aboard, Rocio!
We are excited to announce that after over 7 years of hard work, Laura has officially been promoted from Senior Account Strategist to Vice President of the company! We are looking forward to everything that she will accomplish in her new role. Congratulations, Laura!
In Our Blog
For every type of business, there is a segment of your customers that will only engage with you one time. They might make up a large portion of your audience, or they might be relatively more.