Dear NAMIC Supporter,
The NAMIC Excellence in Multicultural Awards (EMMA) recognize top marketing tactics and case studies that target multicultural audiences. Enter by June 10 for a chance to win!
Prospects submitted for EMMA recognition must include one or more segments about culture, examples of which might be: African American, Asian, Hispanic, LGBT, etc. Examples of campaign tactics include: direct mail, diversity awareness, digital, experiential marketing, grassroots, out of home, premium, print, over-the-top subscription services/streaming, radio, social media, television, and all other media categories.
Don't miss an opportunity to share your successes and to be recognized for your creativity. A judging panel of industry experts will review all entries and select winners, who will be acknowledged at the 30th Annual NAMIC Conference, profiled in Cablefax: The Magazine, and on NAMIC's Facebook, LinkedIn, Instagram YouTube and Twitter pages.
Upcoming NAMIC programs/events/initiatives:
- June 17: Mark your calendar for NAMIC-Atlanta's "Be Social" evening of Latin dancing and networking
- June 21: Mark your calendar for the NAMIC-Mid-Atlantic and WICT DC/Baltimore present: A Conversation with Henry Schleiff hosted by Discovery Communications. Henry Schleiff, group president, Investigation Discovery, American Heroes Channel & Destination America will join in a conversation with Emmy Award-Winning Journalist, Tony Harris
- July 14: Mark your calendar for the joint NAMIC-Denver/WICT Rocky Mountain and Rocky Mountain Cable Association Membership Mixer
- July 26: Mark your calendar for Part I of NAMIC-New York's Breakfast Series, "Conquering the Competition," with Nikki Bethel, SVP, HBO
- August 9: Mark your calendar for Part II of NAMIC-New York's Breakfast Series, "Conquering the Competition," with Marc Lamont Hill, Host, BET News
- August 31: Mark your calendar for Part III of NAMIC-New York's Breakfast Series, "Conquering the Competition," with Wendell Scott, SVP, ESPN
- September 13: Mark your calendar for Part IV of NAMIC-New York's Breakfast Series, "Conquering the Competition," with Sunny Hostin, Legal, ABC News
(Remember, if you're not a member and attend a NAMIC chapter event, you may join on the spot and receive 10% off your NAMIC membership! Inquire at the event.)
Many NAMIC partner organizations cover the fee for membership. Inquire within your company or give me a call at 212-594-5985.
As always, let us know what's on your mind. Share your feedback here.
Read! Watch! Share! Post! Like! Tweet! Retweet!
Susan Waldman
Senior Manager, Membership and Publications
NAMIC
|
|
|
|
|
Huffington Post
#RunwayForAll highlights some of the biggest champions for diversity in the biz.
USA Today
Hollywood has a long way to go in diversifying its ranks of actors, writers and directors. But the network-TV business is miles ahead of its movie-studio counterparts, according to an analysis of the new primetime schedules announced last month.
ABC News
The newly added characters also include the option to choose between six different skin tones. Users will be able to pick the skin color they will most frequently use and set that as a default choice, which can be changed in settings at any time.
LA Times
How do you get into one of the most exclusive clubs in the world, the Academy of Motion Picture Arts and Sciences? The answer is simple - and complicated.
|
|
|
|
PROGRAMMING
MTV
MTV has always pushed forward the visibility of LGBT equality - and no program on this network is more responsible for introducing people advocating for this important cause than the Real World.
FOX News Latino
HBO Latino will premiere 15 new episodes of the web series GRAN'PA KNOWS BEST , which will air as interstitial programming starting on Friday, June 17, 2016. All episodes will be available on the HBO Latino linear channel as well as HBO GO, HBO Now, and HBO On Demand starting on June 17, 2016.
|
|
|
|
Congratulations to NAMIC-Southern California member, Kimberly Kan, director, Finance, FOX Sports, and NAMIC-Minnesota member, Abdirahim Busuri, CommTech, Comcast for each winning a Fitbit courtesy of A+E Networks and FOX Networks as part of the NAMIC Membership Renewal Promotion!
Are
you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.
|
|
|
|
|
|
MULTICULTURAL MARKETING
AdWeek
Goldfish crackers are going gay. Well, gay-friendly, at least. Starting this summer, select packaging of the Pepperidge Farm snack will feature a new logo of multicolored fish (a reference to the rainbow flag that signifies the diversity of the gay community.)
Nielsen
When it comes to appealing to a certain segment of any population, there's a notable difference between knowing where people shop and what they buy. For example, knowing that 61% of U.S. Hispanic Millennials have shopped at a Hispanic supermarket once in the past year is helpful, but it's only one layer of insight.
|
|
|
JOB BANK
The NAMIC Job Bank provides access to the best employers and most diverse candidates in the communications industry
|
|
|
|
|
|
|
|
