July 3, 2019 - Issue 19-27

Good Afternoon  ,

How do you like networking?

If you're an introvert, you may find it difficult, or even painful. I feel your pain! I too have struggled with this.

Here's Jeff Haden with some great suggestions for how to make it easier --- for you, as well as for someone else who may be feeling the same unease.

It's all about starting a comfortable conversation. Just as you might do with a friend or acquaintance at a cocktail party or coffee shop .

Find someone who looks as uncomfortable as you feel.

Have a few open-ended questions ready, such as:
Where do you live?
Do you like that area?
What line of work are you in?
What got you into that business?
What do you like about what you do?

You should also be ready to answer similar questions. In particular, the middle one offers an opportunity that many miss. If you just say, "I'm a real estate broker", or "I'm a loan officer in XYZ Bank", it's doesn't sound very interesting. 

Try, "I help people with growing families find the home their family can love". Or "I help people get the money they need to build their business". Or whatever specific niche you serve.

These questions will usually lead to some area of common interest between you. This opens up the opportunity to talk about that. Voila! You've made a new acquaintance. Maybe even a friend!

In Jeff's article, there's even a little 40-second video with some suggestions as to what to do if you think you made a poor impression with someone. (You'll have to unmute the voice - it opens muted.)
John Stevens

Note: Archived issues of The Unity Community are available here.

Are you a "master networker"? It seems few are.
Jeff Haden's suggestions may help you become one.  Care to discuss how they work for you?

What's right with  The Unity Community?
What's  wrong with  The Unity Community?
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Connect with Your Best  Coaching Prospects!

We're starting the second half of 2019. Are you starting the second half of your plan for 2019? 

Suppose you had more conversations with more people who need and want  your services...AND can pay for them?

When you join Smart Money Network's  Business Accelerator Platform, we:
  • Edit your LinkedIn Profile Page so it attracts the people you want to attract. 
(What pain do you eliminate for your clients? If your LinkedIn profile describes how you make your clients' lives better, it's rare! Most describe the merchant's qualifications, and say little about what he/she does to solve clients' problems.)
  • Search LinkedIn's hundreds of millions of members for the few thousand who match your ideal client profile (you tell us who that best prospect is). 

(Even if you can find these people manually, It will take hours away from your work with the clients you're already serving.)

  • Invite about 100 of these best prospects every day to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect. (Typically up to 30%. Currently 26% of my invitees are connecting.) 
  • Deliver something of value to them from you, and then do it again.
  • Begin a "drip campaign" of carefully timed messages, continuing to offer value. These messages give...give...give...and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them...unless you want us to just do it. You can follow the threads and adjust your messages whenever you like.

You can take over the exchange manually whenever you see an opportunity you want to "ripen".

Click here to learn how you can put this program to work for YOU!

P.S.  Unity Copywriting  can help you publish a newsletter, case study, white paper, or blog. Let's discuss what you'd like to do!

About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

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