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Springing forward with a new office and a new newsletter!
Hi , 
Welcome to the new March Communications newsletter!
You're receiving this because we've exchanged emails either at a conference, networking event, or because we personally know you.
From now on, we'll be sending these once a month. Inside, you'll find:
- Exclusive tips & strategies about PR, content marketing, and social media
- Free eBooks and guides
- Industry news
- The latest news from March
If you're not interested in those things, just click "Unsubscribe" at the bottom of the email and you'll never get one again, no hard feelings!
Anyway, March has been a busy month for us. We've changed locations, hired four new team members, and are still looking for more. Know anybody?
This month, we've really been thinking a lot more about content marketing, too. Check out that story and more below!
Until next month,
-Your Friends at March PR |
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PR is content marketing. Content marketing is PR.
So now what?
At March, we've been watching an exciting convergence when it comes to public relations and content marketing. 
That's why we've hired two new Content Managers, Blaise Lucey and Brendan O'Reilly, to help integrate content and content marketing strategies with our PR services.
There used to be a clear line between content & PR, but now things are getting blurry. If PR helps with content creation like bylines, blog posts, press releases, and social media posts, then what's the difference between a PR firm and a content marketing agency?
As far as we can tell, there is none. By using content marketing strategies during a PR campaign, businesses can push brand awareness, thought leadership, and generate leads in one swoop.
So, it's time to ask: are content marketing and PR the same thing?
Read more... |
 Why All Executives Need a Google+ Account Few execs are on social media, but that will have to change Less than half of Fortune 500 CEOs are on social media right now, but Google is doing its best to change that through its oft-maligned social media network, Google+. How's the search giant going to pull that off? Well, by combining traditional search engine optimization (SEO) ranking with the social ranking of the author of the content. And how is Google going to gauge social ranking? Yup, you guessed it - by how engaged the author's Google+ account is. This new brand of "social search" is going to create a byline nightmare for executives who have a lot of content written in their name, but aren't necessarily social, so it may be time for companies to coordinate Google+ tactics in the name of search, social media, and content marketing.
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Is SEO getting replaced by quality content?
Popular content is becoming increasingly important for rankings
A new study has revealed that 92% of SEO experts say that content creation is effective for search engine optimization (SEO).
Not just any kind of content creation, exactly, but the right kind of content. Gone are the days of the short, 250-word article stuffed with keywords. Now, Google and Bing are placing more emphasis on social shares than ever before, using social networks as big markers for quality content.
Check out the full infographic here, and decide for yourself whether content marketing is replacing SEO or just becoming it.
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Are you going to be in Boston on 3/28?
Come to Boston Beer Works to say hi!
Next Thursday is our monthly Last Thursday event. This time, we're going to Boston Beer Works!
Given the weather, we can't guarantee the outdoor seating or the trees in full bloom featured in this lovely photo here, but we can guarantee a great time with a bunch of PR and content marketing pros.
So, stop by and grab a drink with the March crew. We'd love to see you!
Event Details:
On Thursday, March 28th, please join the March Communications team for our Last Thursday networking event at Boston Beer Works on Canal Street from 6 - 8 pm.
For those unfamiliar with Last Thursday, the idea is to create an informal monthly networking event for fellow members of the Boston technology, PR and media communities, held at a local Boston venue.
Boston Beer Works is located at 112 Canal Street and is accessible via the orange and green lines.
Introduce yourself to someone from March or challenge us to a game of pool and we might even buy you a drink!
Read more & RSVP today! |
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How to Generate Leads on LinkedIn
We often consult with clients on how to leverage social media to support lead generation.
For B2B tech companies especially, we believe that one of the strongest channels at the moment is LinkedIn.
Last year, HubSpot found that LinkedIn generated 3x as many leads as Facebook and Twitter.
It offers more of a focus on professional networking and real opportunities for businesses to showcase themselves as industry thought leaders.
Like with all social media channels, it's important to invest time and effort in establishing your presence on LinkedIn in order to see meaningful results.. but how?
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