There are two main types of buyers when it comes to selling your business. A strategic buyer acquires another company in the same business to capture synergies so that the whole becomes greater than the sum of the parts.

A financial buyer is a type of buyer in an acquisition that is primarily interested in the return that can be achieved from the acquisition.

Not all Businesses can be sold as Strategic, but if you have the option it may be the better reward, please check all the pro’s and con’s here, or contact us for a discussion, as the way you prepare for an eventual exit makes the transition easier.