Marketing costs are no joke business owners who have ever watched their hard-earned dollars swirling down the proverbial advertising toilet know how painful it can be. How do you spend judiciously on marketing and maximize the impact that your advertising dollars have? One way to compare the advertising methods youre using is to look at their cost per thousand impressions, or CPM. In other words, CPM is how much it costs for 1,000 people to see your advertisement. Thanks to a study from the OAAA, we put together a graph that highlights how little (or much) these can cost:
In other words, getting a vehicle wrap could mean you reach not just thousands, but millions of potential customers for less than what you would pay for traditional media advertisements.
Why are vehicle wraps so effective? There are two main reasons: wraps have a captive audience and last up to 7 years!
For example, let’s say you have a full size company van. Getting a full body 3M vinyl wrap on your van from Gatorwraps would cost as little as $1/day if it lasts seven years. Since vehicles can get up to a staggering 70,000 views PER DAY from drivers and their passengers, it’s easy to see how the CPM for vehicle wraps is so low.
In view of how easy it is to buy and install the wrap, how long the wrap will last, and how many people you can reach, it’s worth considering how you can fit a vehicle wrap into your marketing budget.
To learn more about investing in a vehicle wrap, click here: we can help you get started by providing a quote for your vehicle(s). Alternatively, you can call 877-338-4848 to discuss the marketing strategy that’s right for you.
