In this issue: Stretch First then Scale, Upcoming Book Releases, Stretch Healthy Leader Cyndi Wineinger & Darcy Bien, Internship Opportunity.

by Darcy Bien Working with growth-focused companies, we see a recurring theme: they achieve significant growth then stall because their infrastructure can’t keep up. Their revenue doesn’t match the structure and processes to sustain. We have seen $100 million organizations constrained by a $30 million infrastructure. Think about your young son wearing your suit – it doesn’t quite fit yet. He needs “time” to fill-out the suit. We call this “Stretching!

Everyone benefits from Stretching Most organizations need to play catch-up after significant revenue growth. This typically means: Infrastructure investment Critical strategic hires that need expertise (Talent management and Marketing are two we see a lot.) Building capacity for strategy  These are critical so you don’t “break” good people, especially now! In a fast growth environment, we are often too busy covering to stop and invest. While this may work for a while, it is NOT sustainable. Soon you will see cracks in the foundation: missed customer expectations, employee burnout, and frustrating process workarounds that take too long.

Think differently Another way to consider “stretching” to scale is to think differently about the work and your offerings. For example, our company’s goal is to impact more people and expand our reach so “More People Enjoy the Next Level of Growth,” which is our Purpose. Currently we are constrained by the number of clients we can serve. CONTINUE READING

Upcoming book releases Darcy and Cyndi are putting pen to paper on strategy and leadership books! Leadership Fusion is a compilation of leadership experts sharing their knowledge. Cyndi wrote a chapter on her passion for “Healthy Leadership,” and Darcy reinforced the need for “Winning Strategy.” Leadership Fusion will be available for purchase May 27. Strategy in Motion (publishing August 2022). Darcy has been working on a playbook that explains how mid-size companies can build a “Winning Strategy.” Look for a launch party invitation this fall. Healthy Leadership (publishing 2023). How can you elevate your leadership and interactions with others? Cyndi unlocks the mysteries of our “knee-jerk” behaviors and provides tools to support productive and empowering interactions.

CLICK HERE TO SEE OUR UPDATED SERVICES. WE'D LOVE TO HELP YOU STRETCH.

We're looking for a summer intern! Do you know a Cincinnati-based college student who can help us expand our digital footprint as we launch new products and books? This individual will receive a Birkman assessment, participate in leadership and strategy training, and receive lots of mentoring/coaching - our favorite part! We are also very fun and offer lots of flexibility. A background in marketing / communication / digital would be ideal, but we are open to experiences. Please email us for more details.

Culture fuels strategy in a thriving business. And that's precisely how we help clients succeed. Working with mid-size, growth-oriented companies, we bridge the gap between culture, strategy & implementation. Stretch co-founders Cyndi Wineinger and Darcy Bien also serve clients through The Wineinger Company and Partners in Change.

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