Influence by Dr. Robert B. Cialdini
How many times a day do you say “yes”? I'm guessing dozens, if not more. How do we get there? How do we get from a “no” or a “maybe” to a “yes”? Most often, it's the result of persuasion or influence.
Best-selling author Dr. Robert B. Cialdini recently published a new edition of his highly acclaimed New York Times best-seller Influence. In the book, Cialdini describes the psychological process in people when they say “yes” and how we can apply these insights in our business and personal settings.
The book describes seven principles of persuasion:
- Commitment & Consistency
- Social Proof
Which one of these principles would most likely influence you?