Petey Parker & Associates
October 2016

It's Not If, It's When You Have A Crisis...

What Happens If?
  • Your CEO dies in a plane crash
  • A tornado destroys a production facility
  • A trusted employee embezzles money
In today's business environment, every organization is vulnerable to crisis. The manner in which it is handled can have critical and permanent implications for your organization. 

Crisis - circumstances that threaten to harm people, property, interrupt business or damage an organization's reputation and/or bottom line.

Are you ready for an unanticipated crisis?

Developing a crisis management response plan can help your organization anticipate and prepare for a real life event. Inadequate preparation in a crisis can have many negative effects:
  • Breakdown in your organization's operational response
  • A tarnished reputation as your organization will be perceived as inept and in some cases criminally negligent
  • The length of time it takes to respond with a resolution will be extended
  • Financial impact to your organizations bottom line could be more severe
  • Stakeholders will not know what is happening and may become confused and frustrated

There are 3 steps that your organization can take to develop a comprehensive readiness program.

 1. Define the Crisis Architecture

2. Prepare Your Leadership
3. Develop Your Media Message

Take a look at the Two Minute Tip below as it explains in further detail the beginning stages to creating a crisis management plan. Keep an eye out for our next tip as we will explain how to develop a crisis management program.

For more details on our customized crisis management programs contact us at  or visit our website.
2 Minute Tips

Crisis Management Stats

  • 59% of business decision makers have experienced a crisis in their current of previous company
  • 79% of business decision makers believe they are only 12 months from a potential crisis
  • Only 54% of companies have a developed crisis plan in place
  • Social Media puts increasing pressure on companies today
  • 65% of respondents feel that social media makes crisis more difficult to manage...however, after a crisis, 55% believe social media makes it easier to recover
Source: ODM Group
Petey Parker & Associates
1717 Arts Plaza, Ste. 1907
Dallas, TX 75201
T: (214) 908-2814 or (800) 898-6601


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Petey Parker & Associates is a consulting firm specializing in leadership and personnel development. Leadership skills at all levels help the smallest to the largest companies attain the productivity, profitability, and strategic positioning they aspire to have in the marketplace. Whether keynoting to a trade group or coaching a Fortune 500 CEO one-on-one, Petey Parker is a dynamic communicator. She listens, and then designs the perfect program to help organizations and their team perform at each person's best use and highest level.

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Petey Parker