If your team is not using LinkedIn, now is the time to start!!!
  • I have found two jobs on LinkedIn
  • I wrote my first blog about LinkedIn way back in 2010
  • I met a contact on LinkedIn that turned into a $250,000 corporate grant
  • Through LinkedIn, I was able to connect with a fantastic branding agency to help the nonprofit I was working for, create an award-winning video
  • I have had the opportunity to follow, speak to and meet changemakers from many different areas. All have taught me something to enhance my knowledge and understanding
  • I was able to make new contacts while working from home during a global pandemic (in yoga pants and a t-shirt)
There is so much to learn-but, every journey starts with a first step.

How to start your LinkedIn journey

What is LinkedIn?
LinkedIn is the world's largest professional network on the internet. You can use LinkedIn to find the right job or, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.

LinkedIn by the numbers

Step 1: Upload a professional photo and add your title.
ALWAYS add a professional-looking photo
The “no photo” on LinkedIn yells out, “either I have no clue what Linked In is, or I’m ignoring it on purpose-- Why would anyone want to connect with someone who says that?

Make sure your photo:
Is hi-resolution, has no emojis or kids, Santa hats, or group shots, no wedding photos or sunglasses (unless you are a sunglass manufacturer)

As for your title... no rule says the description at the top of your profile page has to be just a job title. Use the headline field to communicate more about how you see your role, why you do what you do, and what makes you tick. 

Step 2: Add your Industry and Location- 
Did you know that location is one of the top 5 fields LinkedIn prioritizes when doing a keyword search?
If you are curious, the five fields are Name, Headline, Location, Summary, and Experience.

Step 3: Write a summary- 
Make sure to use words that people in your industry will search for. This is also a great chance to tell your story and build out your “brand.”

Step 4: Feature section -
This allows you to share blogs and presentations that explain who you are and what you do.

Step 5: Describe your job experience- 
Be specific about where you worked, what you did, and your successes.

Step 6: Add five skills or more- 
Again -use search-friendly words...you can list up to 50 skills on LinkedIn, and I strongly recommend you strive to list 40-50. Simply put, the more skills you list, the better your chances for coming up in search. 

Step 7: List your education- 
Do not list your high school-college and grad work only. List specializations that help you feature (repeat) your keywords.

Step 8: Connect with 50+ contacts, then keep going and going-
Tip for an easy start to building your network- You can start to grow your network by scrolling through the "People you may know" section. This is a way of jogging your memory and finding people you know you and are sure to connect.

Step 9: Ask people you have worked with for recommendations...the more specific, the better!

Thoughts about LinkedIn from
Nonprofit Consultants, Team Kat & Mouse

Amy Mauser-
As someone who has worked across many fields and non-profit missions - my LinkedIn network is diverse and I've been able to introduce people to each other for projects and job opportunities.

Also, it's a great "where are they now" resource - without (much) political posturing and/or baby pictures!

Ben Chambers-
LinkedIn has been an invaluable tool as I work to grow my network and meet changemakers in the nonprofit profession.

Every fundraiser should be using it both for professional development and networking with potential funders.
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