FOR IMMEDIATE RELEASE

Contact: Alison Borris

Alison.Borris@ariat.com

510.477.6980

Ariat Launches New Dressage Boot

Specifically Designed for Dressage Riders, Ariat Adds Cadence to its Line of Elite Tall Boots

Union City, Calif.- February 10, 2015 -Ariat International, the leader in innovative Western and English footwear, apparel and accessories, has launched Cadence, a new dressage boot for Spring 2015.

The Cadence has a unique performance construction featuring premium full-grain leather upper with a reinforced outside calf, creating sturdy calf support ideal for dressage riding. Technology features include an ATS� footbed that provides all day stability and comfort, as well as a Duratread™ outsole for maximum wear resistance. The full length elastic gore panel on the lateral side creates a comfortable, snug fit.  The Cadence is also leather lined for all around comfort, has a high Spanish cut topline, square toe design and a full length back zipper with keeper.

"The Cadence is a terrific dressage boot, it holds true to Ariat's unique product offering-- style, comfort and performance," says Silva Martin, top dressage rider and Ariat athlete. "The Cadence is perfect for both schooling and showing, a great choice for all levels of dressage."

"The Cadence fits the needs of so many different types of dressage riders by bringing innovative performance features to elegant, traditional style," says Holly Andrews-Kramer, director for English global footwear and merchandising at Ariat International.
 

Availability

The Cadence will be available in multiple calf widths and heights for a retail price of $429.95 starting in March 2015 at designated Ariat retailers, boutiques and on ariat.com.

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit  www.ariat.com, https://www.facebook.com/AriatInternational  and https://twitter.com/Ariat.