2022 Best Practices Study Results Released
Best Practices agencies achieved record highs in organic growth and profitability, according to the 2022 Best Practices Study by the Big “I” and Reagan Consulting.
The annual study, conducted jointly in a longstanding partnership between the Big “I” and Reagan Consulting, provides critical performance benchmarks in six agency revenue categories ranging from under $1.25 million to over $25 million in the categories of income and expense distribution; revenue and profitability growth; sales and service staff compensation and productivity; technology expenses; and property-casualty and life-health carrier representation.
Key findings from the update include:
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Organic growth breaks Best Practices Study record. At 9.2%, organic growth was up 2.5 times from last year’s results of 3.7%. Organic growth increased in all six revenue groups in this year’s study.
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Profitability remained at all-time highs. At 26.2%, Best Practices agency profitability went up slightly from last year’s 25.9% result.
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The Rule of 20 achieved a record high. The Rule of 20, calculated by adding 50% of profitability to organic growth, reached a record high in this year’s study of 24 versus 18 in last year’s study. The Rule of 20 is the best metric with which to gauge overall agency health.
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Sales velocity gained ground from last year. While a hard market continued to provide much of the organic growth lift, new business improved materially in this year’s study. Sales velocity totaled 15.5% versus last year’s 13.2%.
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Mergers & acquisitions bolstered growth. In the 2022 study results, 22.3% of Best Practices agencies acquired business, up from 16.4% in last year’s study.
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Producer recruitment and development proves challenging. Net unvalidated producer payroll (NUPP), a measure of producer recruitment and development, remained at 1.1% of net revenues compared to 1.2% in last year’s study. A healthy NUPP investment would be 1.5%-2.0%, an indication that agencies should consider redirecting a portion of today’s record profits toward new producer investments.
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Shareholder and producer ages hold steady. The weighted average shareholder age (WASA) was 53.2 years, and the weighted average producer age (WAPA) was 48.6. Agencies should manage these two metrics carefully as lower WASA and WAPA are critical to long-term agency perpetuation.
For more information on the Best Practices program and to get your copy of the 2022 Study, visit the Big “I” Best Practices webpage. To attend a free 30-minute webinar covering highlights of this year’s study on Oct. 5 at 11am AZ, register now.
Congratulations to the Arizona Best Practices Agencies!
We salute the outstanding firms from Arizona who participated in the process and were determined as one of the top agencies in the United States.
The Arizona Group, Mesa
Farmer Woods Group, Phoenix
INSURICA Southwest Insurance Services, Phoenix
The Mahoney Group,Mesa
Strong Tower Insurance Group, Gilbert
Talanton Insurance Agency, Phoenix
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